Performance Marketing and Paid Media Specialist/Manager

Job Title

Performance Marketing & Paid Media Specialist

Location

IT Park, Chandigarh or Banjara Hills, Hyderabad

Job Type

Full-time

About Us

Hoolime powers home health and hospice agencies in the U.S. with advanced tech + back-office

services. We help agencies with clinical QA, revenue cycle, bookkeeping, KPI dashboards, and workforce support. Our Business Analysts sit at the heart of this – turning raw data into insights, tools, and processes that drive agency performance.

To learn more, visit us at www.hoolime.com.

Role Overview

You manage the technical distribution and ROI for three funnels

Patient Intake, Clinician Recruitment, and Hoolime B2B Sales.

Key Responsibilities

➢ B2C Funnel: Run high-intent Google Search/LSAs and Meta ads to capture hospice referrals in

Northern VA.

➢ Recruitment Funnel: Use LinkedIn and Meta to target "passive" clinicians (RNs/PTs) in specific

geographies, optimizing for "Cost Per Qualified Application."

➢ B2B/Hoolime Funnel: Execute ABM (Account-Based Marketing) on LinkedIn and Google to target Agency Owners and Ops Directors. Manage CTV/YouTube placements on business and industry-related content.

➢ Technical Stack: Manage tracking pixels and lead-to-CRM integrations for all three funnels. Ensure HIPAA compliance for patient leads and high-security data for B2B leads.

➢ Budget Optimization: Shift spend dynamically between campaigns based on real-time needs (e.g., if recruitment is the bottleneck, pivot spend from leads to hiring).

Requirements

➢ 3+ years in Performance Marketing (Google/Meta/LinkedIn).

➢ Proven experience with CTV/OTT (Hulu/Roku) and YouTube Ads.

➢ Expertise in LinkedIn Campaign Manager for B2B targeting (job titles, company size,

seniority).

➢ Analytical obsession: You must be able to report on CPA (Cost Per Acquisition) for a patient vs. CPL (Cost Per Lead) for a Hoolime demo.

Pay

₹100,000.00 - ₹1,500,000.00 per month

Work Location

In person