Google Ads Specialist / PPC Manager (Remote / Full-Time)

We are seeking an experienced, analytical, and results-driven Google Ads Specialist to manage, optimize, and scale our paid search, display, video, and Performance Max campaigns.

In this role, you will be responsible for end-to-end campaign creation, keyword research, A/B testing, bid management, and conversion tracking. Your primary goal will be to maximize ROI, lower Acquisition Costs (CPA/CAC), and drive measurable growth for our business/clients.

Key Responsibilities

• Campaign Strategy \& Execution: Plan, build, and manage high-performing Google Ads campaigns (Search, Display, Performance Max, Shopping, YouTube, and Remarketing).
• Keyword \& Audience Research: Perform continuous keyword discovery, expansion, and negative keyword optimization to drive qualified traffic.
• Ad Copywriting \& A/B Testing: Draft compelling ad copy and extensions, test variations, and optimize dynamic ads for improved Click-Through Rates (CTR) and Quality Scores.
• Bid \& Budget Optimization: Monitor daily spend, adjust bidding strategies (Target CPA, Target ROAS, Maximize Conversions), and reallocate budgets to top-performing campaigns.
• Conversion Tracking \& Analytics: Set up and troubleshoot conversion tracking via Google Tag Manager (GTM) and Google Analytics 4 (GA4\).
• Landing Page Optimization: Collaborate with design/development teams to test landing page layouts, headlines, and calls-to-action (CTAs) to boost conversion rates.
• Reporting \& Performance Tracking: Prepare and present weekly/monthly performance reports detailing key metrics (ROAS, CPA, CTR, Conversions) and strategic recommendations.
• Stay Ahead of Trends: Keep up-to-date with Google Ads updates, industry trends, and emerging PPC automation tools.

Requirements \& Qualifications

• Experience: 3+ years of hands-on experience managing Google Ads accounts with a proven track record of scaling budgets and delivering strong ROI.
• Certifications: Active Google Ads Certifications (Search, Measurement, Display/Shopping) preferred.
• Technical Proficiency
• Deep expertise in Google Ads Manager, Google Analytics 4 (GA4\), and Google Tag Manager (GTM).
• Familiarity with keyword research tools (Google Keyword Planner, SEMrush, Ahrefs, etc.).
• Analytical Skills: Strong ability to analyze data, uncover insights, and turn complex numbers into actionable strategy.
• Communication: Excellent written and verbal communication skills for ad copywriting and performance reporting.
• Self-Motivated: Ability to work independently, prioritize tasks, and meet target KPIs.

Preferred Qualifications (Bonus)

• Experience with Google Merchant Center (GMC) for E-commerce / Shopping campaigns.
• Knowledge of complementary advertising channels (Meta Ads, LinkedIn Ads, Bing/Microsoft Ads).
• Basic understanding of HTML/CSS or web tracking scripts.

Pay

₹12,000.00 - ₹30,000.00 per month

Benefits

• Flexible schedule

Work Location

In person