Product Analyst

Role Overview

We are seeking a highly analytical and business-oriented Product Analyst with 2–5 years of experience in product analytics, business analytics, growth analytics, or data analytics.

In this role, you will work closely with Product Managers, Engineering, Growth, Customer Success, and Leadership teams to analyze user behavior, identify opportunities, measure product performance, and influence product decisions through data.

This role is ideal for someone who enjoys solving business problems using data and wants to play a critical role in shaping a high-growth SaaS product.

Key Responsibilities

Product Analytics & Insights

Analyze user behavior across the AiSensy platform to identify trends, bottlenecks, and opportunities for improvement.

Define, track, and monitor key product metrics across the customer lifecycle.

Build dashboards and reports that provide actionable insights to Product and Leadership teams.

Conduct deep-dive analyses to understand user engagement, retention, activation, and conversion patterns.

Product Performance Measurement

Measure the impact of new product features and releases.

Define success metrics and KPIs for product initiatives.

Monitor feature adoption and identify opportunities to improve user experience.

Create frameworks to evaluate product performance and customer value.

Experimentation & Growth

Design and analyze A/B tests and product experiments.

Partner with Product Managers to validate hypotheses and make data-backed decisions.

Identify opportunities to improve onboarding, activation, retention, and monetization metrics.

Recommend product enhancements based on customer and behavioral data.

Data Visualization & Reporting

Develop self-serve dashboards for stakeholders.

Present insights in a simple and compelling manner to both technical and non-technical audiences.

Create recurring business and product performance reports.

Cross-Functional Collaboration

Work closely with Product, Engineering, Growth, Customer Success, and Marketing teams.

Support product roadmap prioritization through data-driven recommendations.

Collaborate with data engineering teams to improve tracking, instrumentation, and data quality.

Requirements

Must Have

2–5 years of experience in Product Analytics, Business Analytics, Data Analytics, or Growth Analytics.

Strong proficiency in SQL for data extraction and analysis.

Experience with analytics and visualization tools such as

Mixpanel

Amplitude

GA4

Metabase

Power BI

Tableau

Looker

Strong understanding of product metrics and SaaS business models.

Ability to translate complex datasets into actionable business insights.

Excellent problem-solving and analytical thinking skills.

Strong stakeholder management and communication skills.

Good to Have

Experience in B2B SaaS, MarTech, CRM, Customer Engagement, or Technology products.

Knowledge of experimentation frameworks and A/B testing methodologies.

Familiarity with Python, R, or statistical analysis techniques.

Understanding of customer lifecycle metrics including

Activation

Retention

Churn

Feature Adoption

Conversion Funnels

Cohort Analysis

Experience working with product-led growth (PLG) businesses.

Key Metrics You'll Influence

User Activation Rate

Feature Adoption Rate

Customer Retention

Product Engagement

Conversion Funnel Performance

Churn Reduction

Trial-to-Paid Conversion

Customer Lifetime Value (LTV)

Revenue Impact of Product Initiatives

What Success Looks Like

Product decisions consistently backed by data and insights.

Improved user activation, engagement, and retention metrics.

Faster identification of product opportunities and user pain points.

Reliable reporting and measurement frameworks across the organization.

Meaningful contribution to product strategy and roadmap prioritization.

Why Join AiSensy?

Opportunity to work on a category-leading WhatsApp SaaS platform.

High ownership and visibility with direct impact on product strategy.

Work closely with Product, Engineering, Growth, and Leadership teams.

Fast-paced startup environment with significant learning and growth opportunities.

Build products used by thousands of businesses across industries.

Experience

2–5 Years

Role

Product Analyst

Department

Product

Industry

SaaS / MarTech / Technology

Employment Type

Full-Time

Location

Gurgaon On-site as per business requirements

Preferred Candidate Profile

We're looking for someone who doesn't just report numbers but can answer critical business questions such as

Why are users dropping off during onboarding?

Which features drive retention and revenue?

What behaviors indicate a high likelihood of conversion?

How can we improve customer adoption of WhatsApp automation products?

Which product investments will create the highest business impact?

If you enjoy finding answers in data and influencing product strategy through insights, we'd love to hear from you.