Regional Field Sales Manager

Job Description

Field Sales Manager

Department

Sales & Business Development

Designation

Field Sales Manager

Experience

3–7 years

Employment Type

Full-time

Location

As per business requirements

Reporting To

Head of Sales / Business Head

Job Summary

We are looking for a result-oriented Field Sales Manager to drive revenue growth, expand market presence, build strong customer relationships, and manage field sales operations. The candidate will be responsible for developing new business opportunities, managing existing accounts, achieving sales targets, and leading field sales representatives.

• Key ResponsibilitiesA. Sales & Revenue Growth

Achieve monthly, quarterly, and annual sales targets.

Develop and execute field sales strategies to increase revenue.

Identify new markets, territories, and business opportunities.

Generate leads through field visits, referrals, networking, and market research.

Convert prospective customers into active accounts.

B. Market Expansion & Customer Acquisition

Identify and onboard new dealers, distributors, retailers, and business partners.

Conduct regular market visits to understand customer needs and competitor activities.

Build and maintain long-term relationships with existing customers.

Expand sales coverage across assigned territories.

Negotiate pricing, commercial terms, and business agreements within approved limits.

C. Team Management

Lead, train, and motivate field sales executives.

Set individual sales targets and monitor performance.

Plan daily routes, customer visits, and territory coverage.

Conduct regular team meetings and performance reviews.

Ensure discipline, productivity, and accountability within the sales team.

D. Reporting & Sales Operations

Maintain daily field visit reports and customer records.

Track leads, conversions, orders, collections, and sales performance.

Update sales activities and customer information in the CRM or ERP system.

Prepare weekly and monthly sales reports.

Monitor outstanding payments and coordinate collections with the accounts team.

E. Market Intelligence

Monitor competitor pricing, products, schemes, and promotional activities.

Identify customer feedback and emerging market trends.

Recommend new products, sales schemes, and territory expansion opportunities.

Share actionable market insights with management.

Key Performance Indicators (KPIs)

Monthly revenue and target achievement.

Number of new customers acquired.

Number of productive customer visits.

Lead-to-customer conversion rate.

Repeat order rate and customer retention.

Average order value.

Outstanding payments and collection efficiency.

Territory growth and team productivity.

Required Qualifications & Skills

Bachelor's degree in Business Administration, Marketing, Commerce, or a related field.

3–7 years of experience in field sales, distribution, B2B sales, or retail sales.

Proven ability to achieve sales targets and develop new markets.

Strong negotiation, communication, and relationship-management skills.

Experience managing sales teams and territories.

Working knowledge of Excel, CRM tools, and sales reporting.

Willingness to travel extensively within the assigned territory.

Strong ownership, planning, and problem-solving abilities.

Preferred Candidate Profile

Target-driven and commercially minded.

Comfortable with fieldwork and frequent customer interactions.

Capable of working independently and managing a team.

Proactive in identifying opportunities and closing deals.

Strong follow-up discipline and customer focus.

Compensation

Salary

As per experience and industry standards, plus performance-linked incentives.

Expected Outcomes

The Field Sales Manager is expected to build a productive sales pipeline, expand the customer base, improve territory coverage, achieve revenue targets, and establish a consistent field sales process.

Pay

₹16,000.00 - ₹30,000.00 per month

Work Location

In person