Influencer Marketing

Role Summary : The Influencer Marketing Associate will support in planning and executing Joy & Orimii’s influencer marketing campaigns across nano, micro and larger creators. The role will be responsible for creator identification, outreach, coordination, campaign execution, content tracking and performance reporting, while ensuring campaigns are delivered on time and as per brief. The ideal candidate is social-media savvy, highly organized, proactive and comfortable managing high volumes of creators, with a strong understanding of influencer content and the Indian creator ecosystem.

Key expectation

Campaign Execution

• Execute influencer campaigns from briefing to closure.
• Coordinate with creators/agencies on briefs, content, approvals and timelines.
• Track deliverables, live posts, product dispatches and campaign trackers.

Content & Social Media

• Stay updated on social trends, creators and emerging formats.
• Evaluate creators for brand fit and content quality.
• Monitor competitor influencer activity and share relevant content opportunities.

Reporting & Documentation

• Maintain accurate creator databases, campaign trackers and performance records.
• Track key campaign metrics including reach, views, engagement and content delivery.
• Support campaign reporting and post-campaign analysis.

Internal Coordination

• Coordinate with Brand, Social, Creative, Performance and other internal teams for seamless campaign execution.
• Manage documentation and payment-related coordination.
• Escalate delays or issues to the Deputy Manager.