DSR

JOB DESCRIPTION

Distributor Sales Representative (DSR)

Luminous Inverter, Battery \& Solar Division

Company

Luminous Authorised Distributor

Job Location

Chhatrapati Sambhajinagar \& Assigned Territory

Department

Sales \& Business Development

Employment Type

Full-Time / Field Sales

Experience

1–3 Years Preferred

Qualification

12th Pass / Graduate / MBA Preferred

Salary

As per experience + Sales Incentives + Travel Allowance

Job Summary

We are looking for an energetic, result-oriented Distributor Sales Representative (DSR) to drive sales growth for Luminous Inverters, Batteries and Solar Products in the assigned territory.

The candidate will be responsible for dealer network development, secondary sales, retailer engagement, market coverage, order generation, product promotion and achieving monthly sales targets.

Key Roles \& Responsibilities

Sales \& Target Achievement

• Achieve monthly and quarterly secondary sales targets.
• Generate orders from existing and new dealers.
• Promote Luminous Inverters, Batteries, Solar Panels, Solar Inverters and Lithium Battery solutions.
• Improve product-wise sales and market share.
• Ensure effective execution of distributor sales schemes.

Dealer Network Development

• Identify and appoint new retailers and dealers in uncovered markets.
• Maintain strong relationships with existing dealers.
• Increase active dealer count and outlet productivity.
• Conduct regular dealer visits and market development activities.
• Improve Luminous visibility at retail outlets.

Market Coverage \& Field Activities

• Follow daily market visit plans and assigned routes.
• Visit 15–20 retail outlets daily, depending on territory.
• Identify competitor activities, pricing and market opportunities.
• Conduct electrician and installer engagement activities.
• Promote new product launches and seasonal sales schemes.

Solar Business Development

• Generate leads for rooftop solar and hybrid solar systems.
• Develop relationships with solar installers, EPC contractors and electricians.
• Promote Luminous Solar Panels, GTI, Hybrid Inverters and Energy Storage Solutions.
• Coordinate with technical teams for product demonstrations and customer requirements.

Order Management \& Collections

• Collect dealer orders and coordinate timely dispatch.
• Follow up on outstanding payments and collections as per distributor policy.
• Monitor stock availability and dealer inventory.
• Coordinate with distributor sales and service teams to resolve dealer concerns.

Reporting \& Sales MIS

• Submit daily market visit and sales reports.
• Maintain dealer-wise secondary sales data.
• Track new dealer additions and active dealer performance.
• Report competitor schemes, pricing and market feedback.
• Prepare monthly sales achievement reports.

Key Performance Indicators (KPIs)

KPI Suggested Target

Monthly secondary sales 100% of assigned target

Daily dealer visits 15–20 outlets

New dealer development 5–10 dealers/month

Productive dealer coverage 70% or above

Solar lead generation 10–15 qualified leads/month

Collection efficiency As per distributor policy

Daily sales reporting 100% compliance

Targets are indicative and may be revised based on territory potential.

Required Skills

• Strong communication and negotiation skills.
• Knowledge of inverter, battery and solar products preferred.
• Experience in distributor, dealer or channel sales.
• Ability to generate business independently.
• Basic knowledge of Excel, WhatsApp and sales reporting.
• Two-wheeler with valid driving licence preferred.
• Willingness to travel extensively within the assigned territory.

Preferred Industry Experience

Candidates with experience in Luminous, Exide, Amaron, Microtek, Livguard, Livfast, Amaze, solar distribution, electrical products or related channel sales will be preferred.

Compensation \& Benefits

• Competitive fixed salary.
• Performance-based sales incentives.
• Travel and daily allowances as per company policy.
• Product training and sales development opportunities.
• Career growth based on performance.

How to Apply

Interested candidates can share their updated CV with the hiring distributor.

Position

Distributor Sales Representative – Luminous Inverter, Battery \& Solar

Pay

Up to ₹23,000.00 per month

Benefits

• Cell phone reimbursement
• Health insurance
• Internet reimbursement
• Leave encashment
• Provident Fund

Work Location

Remote