ASM - Area Sales Manager

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Job Description – Area Sales Manager (ASM)

Industry

Beverage / FMCG

Department

Sales & Marketing

Designation

Area Sales Manager (ASM)

Reporting To

Regional Sales Manager / Sales Head

Employment Type

Full-Time

Job Summary

We are looking for a result-oriented Area Sales Manager to manage and develop sales operations within the assigned territory. The candidate will be responsible for achieving sales targets, expanding market presence, managing distributors and retailers, and ensuring effective product distribution across the assigned area.

Key Responsibilities

Sales & Business Development

Achieve monthly, quarterly and annual sales targets.

Develop and implement sales strategies to increase beverage sales.

Identify new business opportunities and expand market coverage.

Increase product visibility and market share within the assigned territory.

Distributor & Dealer Management

Appoint and manage distributors, dealers and channel partners.

Maintain strong relationships with distributors and key retailers.

Monitor distributor performance, stock availability and product movement.

Ensure timely order collection and product delivery.

Market Development

Identify potential retail outlets, supermarkets, hotels, restaurants and other sales channels.

Conduct regular market visits and competitor analysis.

Develop new retail networks and strengthen existing customer relationships.

Ensure proper product placement, visibility and merchandising.

Team Management

Lead, guide and monitor sales executives and field sales represe

Pay

₹65,000.00 per month

Benefits

Cell phone reimbursement

Internet reimbursement

Work Location

In person