AVP, Data Strategy & Intelligence (Marketing)

Overview: About Cvent: Our Culture and Impact Cvent is a leading meetings, events, and hospitality technology provider with more than 6,000+ employees and 34,000+ customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection. Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections. AI at Cvent: Leading the Future Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation. Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you’re excited to be part of a team that’s leading the way in AI-powered collaboration, we’d love to meet you. Recruitment Scam Notice: Beware of recruitment scams. Legitimate Cvent recruiting communications will come from accounts formatted as “name@cvent.com” email address. Cvent will never request payment or ask for sensitive personal or financial information through chat or social media platforms. Cvent is not responsible for losses or damages arising from communications, payments, or disclosures made to third parties impersonating Cvent. If you believe a communication may be fraudulent, we strongly recommend that you don't respond and report the incident at recruitingindia@cvent.com. For more information, visit Cvent’s Recruitment Fraud Notice. https://www.cvent.com/en/notice-recruitment-fraud. ABOUT THE ROLE The Head of Data Strategy & Operations is a senior leadership role responsible for building and leading the unified data function across Cvent's primary clouds: Enterprise Corporates (EC) and Hospitality (HC). This is a strategic and operational role — you will set the vision for how Cvent acquires, enriches, governs, and activates its marketing database, while managing a team of ~40 across three distinct functions. This is a newly created role designed to consolidate previously fragmented data functions into a single, accountable team with unified strategy, cloud-specific ownership, and a modern AI-native operating model. You will report into the VP, Global Demand Center and partner closely with IT, Sales, Product Marketing, and Analytics. In This Role, You Will: Strategic Leadership Own the end-to-end data strategy for Cvent's marketing database — acquisition, enrichment, governance, and activation — across EC and HC Define and maintain ICP, TAM/SAM, and persona frameworks in partnership with Product Marketing and Sales Build and drive cloud-specific scorecards that create clear accountability for EC and HC data quality, coverage, and campaign readiness Serve as the single accountable leader for the ADI function; act as the primary liaison to the VP of GDC, CMO, and cross-functional partners Team & Org Leadership Lead three functional sub-teams — Audience Strategy & Intelligence, Data Acquisition & Activation, and Data Infrastructure & Governance Develop and retain strong team leads; build career paths and capability plans within each function Drive a unified operating model that eliminates duplication across previously siloed teams and enables scale without proportional headcount growth Data Operations & Quality Ensure the marketing database meets and exceeds quality thresholds: Account accuracy ≥80%, Contact accuracy ≥85%, SAM coverage >80% Oversee database normalization, deduplication, governance, and data validation across both clouds Own vendor relationships (ZoomInfo, Clearbit, Clay and others) — qualification, contracts, budget, and performance accountability Ensure compliance with global privacy regulations (GDPR, CCPA) in coordination with Legal and Security AI, Automation & IT Partnership Partner with Cvent's IT and AI Center of Excellence to build an AI-native acquisition and enrichment operating model — agent development, workflow automation, and Snowflake pipeline integration Drive a unified AI roadmap for the ADI function in partnership with IT; identify and implement automation opportunities across all three sub-functions Own the DB/AI Management function's IT dotted-line relationship — translate business data needs into infrastructure requirements Lead adoption of AI-assisted workflows that improve turnaround time, data accuracy, and team capacity GTM Enablement Partner with Sales and Revenue Marketing to ensure the database directly enables pipeline: right accounts, right contacts, right timing Ensure list pull and delivery SLAs are met for all campaign programs — including email, events, nurture, and paid digital Produce and maintain data scorecards and dashboards that give GDC, Sales, and Finance visibility into data health, coverage gaps, and trend Here's What You Need: Required 20+ years of experience in B2B marketing data, database management, or audience strategy — with at least 5 years leading multi-functional teams of