Key Account Manager

JD— MODERN TRADE + E-COMMERCE + D2C \& Quick Commerce

ICHIBAN OISHI FOODS LLP (TASTY NINJA)

JOB DESCRIPTION

Position Title - Manager / Senior Manager – Modern Trade, E-Commerce \& D2C

Function - Sales – Organized Retail \& Digital Commerce

Location - NSP, New Delhi

Reporting To - National Sales Manager / Management

Experience - 5–9 years

Industry Preference - FMCG / Foods / Consumer Products

Education - Graduate required; MBA / PGDM preferred

Work Type - Full-time · Office-based · 6-day working

Role Purpose - Own Tasty Ninja's business development and growth across

Modern Trade + E-Commerce Marketplaces + Brand Website / D2C

The role requires an individual who can acquire new accounts as well as commercially manage them after onboarding.

Key Account Universe

Modern Trade

Reliance Retail, DMart, Nature's Basket, Modern Bazaar, Le Marche, Spencer's, Lulu and other national/regional chains.

E-Commerce

Amazon, Flipkart, BigBasket, JioMart and other relevant marketplaces.

D2C: Tasty Ninja's own website and digital storefront.

Responsibilities

Modern Trade — New Business Development

• Identify decisionmakers across national and regional retail chains.
• Lead buyer/category meetings.
• Secure product listings and linking.
• Negotiate Terms of Trade (TOT).
• Develop account-wise assortment.
• Drive store/region rollout.
• Negotiate listing fees, trade margins, schemes and promotional support.
• Build annual/quarterly Joint Business Plans (JBP).
• Own primary and secondary sales.
• Monitor sell-through and repeat ordering.
• Drive NPD launches.
• Manage chain-wise promotional and visibility calendars.
• Handle reconciliation, claims and commercial deductions.

E-Commerce Marketplace Management

Own Amazon, Flipkart and relevant marketplaces end-to-end

• Marketplace onboarding
• Seller/Vendor account management
• Catalogue
• Pricing
• Inventory
• Promotions
• Fulfilment
• Account health
• Listings
• A+ / enhanced content coordination
• Search visibility
• Buy Box where applicable
• New launches
• Campaign participation
• Revenue planning

Own important marketplace metrics

• Net sales
• Conversion rate
• Traffic
• Average selling price
• Contribution
• ACoS / ROAS where applicable
• Search/organic ranking
• Inventory
• Fill rate
• Return rate
• Account health

D2C / Website Commercial Management

Own the commercial performance of tastyninja.com or the company's D2C storefront.

Responsibilities

• Website revenue
• Product assortment
• Bundles
• Pricing
• Offers
• Coupon strategy
• Average Order Value
• Conversion analysis
• Repeat purchases
• Inventory availability
• Sales calendar
• Promotional calendar
• Product launches
• Commercial reporting

Work closely with marketing/agency teams on traffic acquisition.

Commercial \& P\&L Ownership

Monitor

• Gross sales
• Net sales
• Channel margins
• Trade spends
• Listing expenditure
• Promotions
• Discounts
• Marketplace commissions
• Advertising investment
• Logistics costs where relevant
• Returns
• Claims
• Account profitability
• Contribution margin

KPIs

• MT accounts opened
• E-commerce accounts opened
• Active stores
• Active marketplace SKUs
• First PO
• Repeat orders
• Primary sales
• Secondary sales
• Marketplace GMV / net sales
• D2C sales
• Contribution margin
• Trade-spend ROI
• Marketplace ROAS/ACoS where applicable
• Inventory availability
• Fill rates
• Marketplace conversion
• Account receivables
• Customer profitability

Pay

₹628,000.00 - ₹1,200,000.00 per year

Benefits

• Provident Fund

Work Location

In person