Key Account Manager

JOB DESCRIPTION

Responsible for smooth operations/execution in the account and also responsible for customer management, sales growth & market share of for the account.

MAIN RESPONSIBILITIES

• Assists the NAC in firming up the Monthly forecasts and number with Internal Customer Marketing & Supply Chain.

• Assists the NAC in meeting the monthly / annual sales number and in preparing Review material for the account every week and every meeting with account and internally.

• Responsible for Implementation of Strategic Initiatives in JBP Accounts.

• Coordinates with the accounts and gets details of store openings, thereby tracking organic growth.

• Negotiates Promotions/Activations with buyers of chains

• Coordinates with Internal Team (Marketing, CMM, Supply Chain, Ethical team etc.) for ensuring are on time for promotions, stocks, events, driving offtakes, etc.

• Tracks POS data for accounts location wise (Micro marketing opportunities) and scans for opportunities and gets the same across to Customer Marketing for promo planning.

• Tracks & provides commentary (both internally & to the customer) on special events like new item launch.

• Promotional evaluation, customer point of sale information analysis and tracking of key initiatives in the ACCOUNT.

• Utilize P.O.S. shipment data and standard reference material to assist in the preparation of Customer presentations.

• Leverage his understanding of the retailers / customers and their ways of working would be critical to drive Customer/Shopper Delight.

• Liaise with the buyers/merchandising managers to negotiate promotions to be run in the account nationally/Regionally.

• Drive the ANI Customer Marketing agenda in the account and thereby gain more share of shelf for ANI.

• Use the POS data mining tools; look for opportunities for our categories/brand at a city level, and share the same with customer marketing teams so that appropriate plans can be made.

• Understand the interplay between the various investment and profit drivers and manage them.

• Coordinate with the front end execution teams of the RM’s, KDM, KDE’s, RCMM team & also coordinate with 3P NA & Merchandisers etc.

• Work in tandem with Brand and Customer Marketing to build plans for categories (wherever there are market share issues) and execute them.

• Innovate in the areas of POSM, Promos, Merchandising, Promotion, Customer satisfaction, Differentiated Instore Shopper Engagement through Nutrition Advisors, & ways of working in his/her day to day job.

QUALIFICATIONS

Graduate in science / MBA would be a plus

Experience/Background

• 5 plus experience.

• Experience at a zonal / branch / region level in a FMCG company with sufficient knowledge and understanding about Sales systems and processes

• Should be an MBA from a premier institute with upto 8-10 yrs experience in sales in a MNC FMCG or with a top Indian FMCG

• Ability to design ways of working for the account, by sharing the same with the backend MT Customer Marketing Team so as to cater to specific needs of his customer

• Along with the CMM can have ability to explore custom branding options in various stores so as to increase the impact of our presence in the store

• Should have ability to plan account specific (anniversary & store opening) plans and execute is in store in the area of promotions

• Should have qualities like team coordination, analytical ability and networking skills

The base pay for this position is

N/A In specific locations, the pay range may vary from the range posted.

JOB FAMILY

Sales Force

DIVISION

ANI International Nutrition

LOCATION

INDIA > DELHI > DELHI : Remote

ADDITIONAL LOCATIONS

WORK SHIFT

Standard

TRAVEL

Yes, 75 % of the Time

MEDICAL SURVEILLANCE

Not Applicable

SIGNIFICANT WORK ACTIVITIES

Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)