Assistant Sales Manager
Develop and implement effective sales strategies to achieve monthly, quarterly, and annual targets. • Identify new business opportunities and expand market reach. • Drive primary and secondary sales growth across all business verticals. • Build and maintain strong relationships with distributors, retailers, institutional clients, and hospitality partners. • Appoint and manage distributors and channel partners in the assigned territory. • Plan and execute marketing campaigns (offline and digital) to enhance brand visibility. • Organize promotional activities, trade marketing initiatives, exhibitions, and product launches. • Recruit, train, and supervise sales executives and marketing staff. • Set performance targets and conduct regular team reviews. • Monitor stock levels and coordinate with logistics and production teams for smooth supply chain operations. • Ensure timely payment collections and manage outstanding receivables. • Prepare daily, weekly, and monthly MIS and sales performance reports. • Analyze sales data to identify growth opportunities and improvement areas. • Develop tie-ups with hotels, restaurants, caterers, and institutional buyers. • Negotiate pricing, contracts, and long-term supply agreements. • Ensure high levels of customer satisfaction and service standards.
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