Digital Marketing Specialist

Title

Product-Led Growth (PLG) Associate (Level 1)

Department

Growth / PLG

Reports To

Team Lead/ PLG Manager (L3)

Level

L1& L2 (Entry-Level & Mid-Level)

Job Summary

Are you data-curious, highly organized, and eager to dive into the world of Product-Led Growth?

We are looking for a PLG Associate to join our team. In this entry/mid-level role, you will be the

engine behind our daily campaign execution and performance reporting across multiple product

categories.

This role is heavily focused on skill development. You will receive direct mentorship and

guidance from senior team members to help you master the fundamentals of growth marketing,

campaign automation, and data analysis at a rapid pace.

Key Responsibilities

• Campaign Execution: Support the setup, testing, and launching of daily growth

campaigns across various channels and product categories.

• Daily Reporting: Maintain and update daily/weekly performance reports with high

accuracy, ensuring visibility into active campaigns.

• Asset & Timeline Management: Coordinate with designers and copywriters to ensure

all campaign creatives are ready and organized ahead of schedule.

• Data Monitoring: Keep a close eye on campaign metrics and flag any anomalies or

sudden drops in performance to your L3 Manager.

• Continuous Learning: Actively participate in training sessions and work to rapidly

improve your technical skills in marketing automation and data tools.

Qualifications & Skills

• Education/Experience: Bachelor’s degree in Marketing, Business, Communications, or

a related field (or equivalent hands-on experience/internships).

• Analytical Mindset: Comfortable working with numbers and basic spreadsheets (Excel

or Google Sheets). You don't need to be a math wizard, but you shouldn't be afraid of

data!

• Attention to Detail: You are someone who spots a typo from a mile away and

double-checks links before hitting "send."

• Eagerness to Learn: A proactive attitude with a strong desire to rapidly develop

technical growth skills.

• Communication: Strong written and verbal communication skills to collaborate

effectively with cross-functional peers.

What’s In It For You

• Clear Career Path: This role is designed to prepare you for a Revenue

Operations-focused role. We promote based on demonstrated growth!

• Direct Mentorship: Work closely with seasoned strategists and managers who are

invested in your professional development.

• High-Impact Learning: Gain hands-on experience in cutting-edge PLG methodologies

within a fast-scaling company.

Pay

₹10,000.00 - ₹41,000.00 per month

Application Question(s)

What is your current CTC?

Experience

Digital marketing

1 year (Required)

growth marketing

1 year (Required)

Language

Malayalam (Required)

Location

Kochi, Kerala (Required)

Work Location

In person