Digital Marketing Executive (Creative Partnership)

Job Description

ROLE OVERVIEW

As a DM for Creative Partnership, you will identify, onboard, negotiate, and manage relationships with influencers, creators, models, and UGC talent for D2C brands. Your mission is to ensure a consistent, high-quality flow of performance-driven video content by building long-term creative partnerships.

This is a desk-heavy outreach and relationship role with a strong focus on communication and negotiation.

KEY RESPONSIBILITIES

Creator & Influencer Sourcing

Identify potential influencers, creators, and models aligned with brand positioning

Use online tools, platforms, and manual research to build talent pipelines

Evaluate creators based on audience fit, content style, and performance potential

Outreach & Negotiation

Initiate conversations via email, DMs, and calls

Negotiate rates, deliverables, timelines, and usage rights

Close partnerships efficiently while maintaining cost discipline

Relationship Management

Build long-term partnerships with high-performing creators

Maintain regular communication to ensure repeat collaborations

Grow a vetted creator network across categories

Coordination & Execution

Brief creators clearly on campaign goals and performance angles

Coordinate timelines and ensure timely content delivery

Work closely with the Creative Lead and Performance team to align content with growth experiments

IDEAL CANDIDATE PROFILE

0 – 2 years experience in sales, recruitment, vendor management, influencer marketing, or partnerships

Comfortable with tech and AI tools

Hands-on with Instagram, Google Search, and other digital platforms

Strong communication and negotiation skills

Comfortable making outbound calls and pitching

Highly proactive in outreach and follow-ups

Skilled in online research and digital tools

Organized and process-driven

PERSONALITY FIT

Confident Communicator

Extroverted & Relationship-Oriented

Persistent & Resilient

Commercial Mindset

Also

Fast executor who balances cost and quality with a bias for action.

SUCCESS IN THIS ROLE MEANS

Consistent pipeline of creators for each brand

Strong long-term creator relationships

Efficient negotiation with healthy cost control

Timely delivery of performance-ready creative assets

This role sits at the intersection of sales, talent sourcing, and brand partnerships

and directly impacts creative velocity and performance outcomes.

Job Types

Full-time, Permanent, Fresher

Work Location

In person

Pay

₹15,000.00 - ₹25,000.00 per month

Work Location

In person