Digital Marketing Manager

Job Responsibilities

• Manage and maintain company social media platforms, including LinkedIn, Instagram, Facebook and YouTube.

• Create and publish engaging posts, product promotions, videos and company updates.

• Develop and execute monthly digital marketing strategies.

• Generate potential customer leads through online platforms.

• Manage LinkedIn marketing campaigns and connect with potential customers, purchase managers and decision-makers.

• Handle company website updates, SEO and Google Business Profile.

• Prepare digital marketing content, brochures, presentations and product promotional materials.

• Run Google Ads and social media advertising campaigns.

• Monitor marketing performance, website traffic, engagement and lead generation.

• Coordinate with the Sales and Technical teams to understand products and prepare marketing content.

• Prepare weekly and monthly digital marketing performance reports.

• Generate qualified business leads through digital marketing platforms for the Sales team.

• Generate product enquiries through LinkedIn, Google, IndiaMART and other B2B platforms.

• Coordinate with the Sales team to follow up on generated leads and convert them into business opportunities.

• Research new markets, potential customers and competitor activities to support sales growth.

• Maintain a database of potential customers, contact details and generated enquiries.

Skills Required

• Knowledge of Digital Marketing and Social Media Marketing.
• Good communication and content-writing skills.
• Knowledge of Canva, Photoshop or other graphic design tools.
• Basic knowledge of SEO and Google Analytics.
• Knowledge of LinkedIn lead generation and B2B marketing.
• Basic video editing skills.
• Good research and analytical skills.
• Proficiency in MS Excel, Word and PowerPoint.

Qualification

• Graduate in Marketing, Business Administration, Mass Communication or a related field.
• Digital Marketing certification will be an added advantage.

Key Performance Indicators (KPIs)

• Monthly qualified lead generation.
• Social media growth and engagement.
• LinkedIn connections and business enquiries.
• Website traffic improvement.
• Marketing campaign performance.
• Consistent content creation and posting.

Pay

₹20,000.00 - ₹25,000.00 per month

Work Location

In person