Digital Marketing Manager

Job Title

Digital Marketing Manager

We are passionate about delivering innovative and data-driven marketing solutions. As a Digital Marketing Manager, you will lead and manage 360-degree digital operations, focusing on performance marketing, ad spending, analytics, and overall digital strategy to drive measurable results and ROI.

Key Responsibilities

• Strategy and Planning
• Develop and implement a comprehensive digital marketing strategy covering performance marketing, SEO, SEM, social media, email marketing, and content marketing.
• Define KPIs for each channel and align marketing objectives with overall business goals.
• Performance Marketing and Ad Management
• Manage end-to-end performance marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others.
• Optimize campaigns for maximum ROI, leveraging A/B testing, audience targeting, and data-driven decisions.
• Analyze ad performance metrics like CTR, CPC, CPA, and ROAS, and refine bidding strategies accordingly.
• Implement retargeting and remarketing strategies to increase conversions.
• Analytics and Reporting
• Use tools like Google Analytics, Google Data Studio, and SEMrush to monitor and analyze campaign performance.
• Generate insightful reports with actionable recommendations and present them to stakeholders.
• Track the performance of paid and organic campaigns and provide suggestions for improvement.
• SEO and Website Optimization
• Develop and execute on-page and off-page SEO strategies to improve organic traffic and rankings.
• Collaborate with the development team to optimize website speed, usability, and mobile responsiveness.
• Content and Social Media Management
• Oversee the content marketing strategy to align with SEO and lead-generation goals.
• Manage social media accounts to build brand awareness, engagement, and audience growth.
• Plan and execute influencer marketing campaigns to amplify brand reach.
• Team Leadership and Collaboration
• Lead a team of digital marketing professionals, including content creators, social media managers, and performance marketing specialists.
• Collaborate with cross-functional teams (sales, product, and design) to ensure marketing strategies align with broader business objectives.
• Qualifications and Skills
• Bachelor's or Master's degree in Marketing, Business, or a related field.
• Proven experience in managing 360-degree digital marketing operations, with a strong focus on performance marketing.
• Expertise in ad platforms (Google Ads, Facebook Ads, LinkedIn Ads, Instagram Ads) and analytics tools (Google Analytics, Data Studio, etc.).
• Strong understanding of SEO, SEM, email marketing, content marketing, and social media strategies.
• Proven experience in managing significant ad budgets with a focus on ROI and ROAS.
• Exceptional analytical skills with the ability to interpret complex data and make data-driven decisions.
• Excellent leadership, communication, and project management abilities.

Job Type

Full-time

Pay

₹500,000.00 - ₹800,000.00 per year

Benefits

• Provident Fund

Experience

• Digital marketing: 7 years (Preferred)
• PPC: 4 years (Preferred)

Work Location

In person