Business Development Executive (BDE)

Job Title

Customer Care \& Business Development Executive

Company

Goodwill \& Goodwill

Location

Kochi, Kerala

Employment Type

Full-time, On-site

Working Days

Monday to Saturday

Working Hours

9:30 AM – 5:30 PM

Experience

Freshers and experienced candidates may apply

About Goodwill \& Goodwill

Goodwill \& Goodwill is an Intellectual Property Rights (IPR) consultancy established in 1994, with over three decades of experience in helping businesses protect and strengthen their brands.

We assist businesses, entrepreneurs, startups and established organisations with services including Trademark Registration, Copyright Registration, Patent Assistance and other intellectual property-related services.

With over 45,000 brands assisted, we are committed to delivering trusted solutions that safeguard businesses, empower people and support sustainable growth.

We are looking for a proactive, communicative and customer-oriented individual to join our team as a Customer Care \& Business Development Executive.

About the Role

The selected candidate will play an important role in managing customer enquiries, communicating our services, developing prospective client relationships and supporting business development activities.

This is a customer-facing role that involves a combination of communication, sales, follow-ups, relationship management and coordination.

The ideal candidate should be comfortable speaking with people, understanding their requirements, explaining services and following up with potential customers to generate business opportunities.

Key Responsibilities1. Customer Enquiry Management

• Handle incoming telephone calls, WhatsApp enquiries and other customer communication channels.
• Understand customer requirements and provide appropriate information about the company's services.
• Explain the basics of Trademark Registration, Copyright, Patent and other services in a clear and understandable manner.
• Respond to customer queries professionally and ensure timely communication.
• Direct complex technical or legal queries to the appropriate team members.

Business Development \& Lead Conversion

• Contact prospective customers through inbound enquiries, assigned leads and other approved channels.
• Understand the business requirements of prospective clients and identify relevant services.
• Communicate the value and benefits of the company's services to potential customers.
• Follow up with interested prospects and guide them through the onboarding process.
• Convert qualified enquiries into paying customers.
• Work towards achieving individual and team business development targets.

Lead Management \& Follow-ups

• Maintain proper records of customer enquiries, leads, interactions and follow-up activities.
• Ensure that no potential customer enquiry is left unattended.
• Schedule and conduct timely follow-ups with prospective clients.
• Update lead status and customer information in the company's designated systems.
• Maintain an organised pipeline of prospective customers.

Customer Relationship Management

• Maintain professional and positive relationships with existing and prospective customers.
• Coordinate with internal departments to ensure smooth customer onboarding and service delivery.
• Keep customers informed about the progress of their requests and applications, wherever applicable.
• Address routine customer concerns and escalate unresolved issues appropriately.
• Identify opportunities for repeat business, referrals and additional services.

Documentation \& Coordination

• Assist customers in understanding the documents and information required for various services.
• Coordinate the collection of necessary documents from clients.
• Ensure accurate recording of customer details and service requirements.
• Coordinate with the operations and filing teams to facilitate smooth processing of client requests.

Reporting \& Performance Management

• Maintain daily records of calls, enquiries, follow-ups and conversions.
• Prepare periodic activity and performance reports.
• Participate in team meetings and business development discussions.
• Work towards achieving assigned performance indicators and targets.

Skills \& Competencies Required

We are looking for someone who possesses

• Good verbal communication skills and confidence in speaking with customers.
• A pleasant, professional and customer-friendly approach.
• Good listening and interpersonal skills.
• Ability to understand customer requirements and communicate solutions effectively.
• Persuasion and negotiation skills.
• Follow-up discipline and the ability to manage multiple enquiries.
• Basic computer knowledge and familiarity with MS Office, email and internet applications.
• Willingness to learn about Intellectual Property Rights and the company's services.
• Ability to work independently as well as within a team.
• A responsible attitude towards work, targets and customer commitments.

Educational Qualifications \& Experience

• Minimum qualification: Plus Two / Diploma / Any Graduate.
• Graduates in Business Administration, Commerce, Marketing or related disciplines will be preferred.
• Candidates with experience in customer service, telecalling, inside sales, business development or client relationship management will have an added advantage.
• Freshers with good communication skills, confidence and a willingness to learn are encouraged to apply.

What We Expect From You

The role requires more than answering calls. We expect the selected candidate to take ownership of customer enquiries and ensure that prospective clients receive proper attention and follow-up.

A successful candidate should be

• Proactive: Takes initiative rather than waiting for instructions for every task.
• Customer-focused: Understands the importance of customer satisfaction and professional communication.
• Result-oriented: Works consistently towards achieving assign