Director of Sales_

About Holiday Inn Express

At Holiday Inn Express, we're all about travel that's simple AND smart.

We offer our guests more where it matters most, with comfortable rooms, easy check-in and a great night's sleep. We are focused on getting our guests more than ready for their journey.

What is the Job?

We are looking for an experienced and results-driven Director of Sales to lead the hotel's sales strategy, drive business development and achieve budgeted room revenue, occupancy, ADR and RevPAR.

The position will be responsible for developing corporate relationships, identifying new business opportunities, strengthening market positioning and delivering sustainable revenue growth while maintaining Holiday Inn Express brand standards.

Your Day-to-Day Responsibilities

People & Leadership

Lead and manage the hotel's sales function and daily sales activities.

Set performance objectives, coach and develop team members.

Ensure the team follows HIEX brand standards, sales processes and systems.

Build strong working relationships with Revenue Management, Front Office, Reservations and other departments.

Sales & Financial Performance

Develop and implement strategies to achieve room revenue, occupancy, ADR and RevPAR targets.

Build and maintain relationships with corporate clients, travel management companies, travel agents and business partners.

Generate new business from corporate, project, government, long-stay and travel trade segments.

Prepare and monitor sales budgets, business plans and monthly forecasts.

Analyse market trends, account production, business pickup and sales conversion.

Drive direct bookings, account penetration and overall market share.

Guest Experience

Promote the Holiday Inn Express brand promise.

Understand client requirements and coordinate with hotel departments for seamless guest experiences.

Maintain strong relationships with key accounts and address sales-related concerns.

Share market and guest feedback to support service improvements.

Responsible Business

Enhance the hotel's reputation and brand visibility in the local market.

Identify opportunities to improve sales effectiveness and digital visibility.

Represent the hotel at business networking forums, sales calls and relevant industry events.

Ensure sales and marketing communication complies with IHG and HIEX brand standards.

What We Need From You

Bachelor's degree or equivalent qualification in a relevant field.

9–10 years of experience in hotel sales and marketing, preferably with a branded hotel.

Strong understanding of corporate sales, business development and local market dynamics.

Proven ability to develop client relationships and achieve revenue targets.

Strong communication, negotiation and leadership skills.

Knowledge of hotel sales systems and local languages preferred.

Why Join Us?

Join Holiday Inn Express and become part of a team that believes in True Hospitality.

At Holiday Inn Express, we value teamwork, trust, collaboration, continuous learning and delivering excellent guest experiences.

Equal Opportunity Employer

We provide equal employment opportunities in accordance with applicable law.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.