Lead Generation & Appointment Setting Specialist - CSR domain

We are hiring an Appointment Setter & Lead Generation Executive to fill the top of our sales pipeline with qualified CSR decision-makers and book meetings between them and our partnerships team. You will identify companies with active CSR budgets, reach CSR heads, sustainability leads, HR leaders and foundation heads, and secure discovery calls where we present our CSR programs (for example, employee volunteering, skill development, education, health, environment and community initiatives).

This is an outreach-first role for someone who is comfortable with cold outreach, understands how corporate CSR works, and can talk to senior leaders about impact, compliance and reporting.

Key Responsibilities

Lead generation

Build and maintain target lists of companies with CSR obligations (for example, those meeting the Companies Act, 2013 Section 135 thresholds), MNCs, large corporates and corporate foundations.

Identify and verify contacts

CSR heads, sustainability and ESG leads, HR and employee-engagement heads, foundation trustees and company secretaries.

Research each account's past CSR spend, focus areas, geographies and implementing partners to personalise outreach.

Source leads through LinkedIn Sales Navigator, annual and CSR reports, MCA and company websites, industry events, webinars and referrals.

Outreach and appointment setting

Run multi-channel outreach (cold calls, email, LinkedIn and WhatsApp where appropriate) to introduce our CSR programs.

Pitch a clear, short value proposition tied to the prospect's CSR focus areas, compliance needs and impact-reporting expectations.

Handle gatekeepers and objections, and follow up persistently and professionally.

Qualify prospects on budget cycle, focus areas, decision-making process and timeline before booking.

Schedule discovery calls and meetings for the partnerships team, share briefs on each prospect, and send confirmations and reminders to reduce no-shows.

Engagement with CSR leaders

Nurture warm leads with relevant content: impact case studies, program one-pagers and event invitations.

Stay in touch with prospects through their annual CSR planning and budgeting cycle (typically Q3 to Q1).

Hand over qualified opportunities to the partnerships team with complete context.

CRM, reporting and collaboration

Log every interaction, outcome and next step in the CRM the same day.

Report weekly on outreach volume, response rates, meetings booked and pipeline created.

Share market feedback on objections, pricing and competitor programs with sales and program teams.

Keep outreach compliant with data-privacy and anti-spam rules (including DPDP Act and DND guidelines).

Required Qualifications and Skills

1 to 3 years in appointment setting, inside sales, lead generation or B2B business development (freshers with strong outreach aptitude may be considered).

Working knowledge of CSR in India: Schedule VII focus areas, CSR committees, implementing agencies and impact reporting.

Excellent spoken and written English; fluency in Hindi or a regional language is an advantage.

Confident cold-calling and email-writing skills, with the poise to speak to senior executives.

Strong research skills and attention to detail when building and verifying contact lists.

Resilience, persistence and a target-driven mindset.

Comfort with CRM tools (HubSpot, Zoho, Salesforce or similar), LinkedIn Sales Navigator and Google Workspace or MS Office.

Good time management

able to run a high volume of daily outreach and follow-ups without dropping details.

Preferred Qualifications

Prior experience selling to or working with CSR, ESG, sustainability or HR teams, or at an NGO, CSR consultancy or social enterprise.

Familiarity with the CSR calendar, tender and proposal cycles, and typical decision-makers in large corporates.

Experience with outreach automation tools (Apollo, Lemlist, Outreach or similar).

Existing network among CSR professionals in Bengaluru, Mumbai, Delhi NCR, Pune or Chennai.

Interest in social impact and the ability to talk about program outcomes with credibility.

Pay

₹50,000.00 - ₹55,000.00 per month

Benefits

Cell phone reimbursement

Education

Secondary(10th Pass) (Preferred)

Experience

Lead generation

3 years (Required)

CSR

2 years (Preferred)

Work Location

In person