Area Sales Manager (ASM)

Designation

Assistant Sales Manager (ASM)

Industry

Ophthalmic / Optical / Eye Care

Location

Lucknow

Experience

3–6 years in ophthalmic lenses, optical products, or a related healthcare sales field

About the Role

We are looking for a motivated and result-oriented Assistant Sales Manager (ASM) to drive sales of our international ophthalmic lens brand in the assigned territory. The person will be responsible for developing business with optical retailers, opticians, eye-care professionals, distributors, and other key customers.

Key Responsibilities

Achieve monthly, quarterly, and annual sales targets for the assigned territory.

Develop and maintain strong relationships with opticians, optical retailers, ophthalmologists, optometrists, distributors, and key accounts.

Generate new business opportunities and expand the customer base.

Visit customers regularly and understand their product and business requirements.

Promote the company's ophthalmic lens products and communicate their features and benefits effectively.

Ensure proper product availability and visibility at customer locations.

Manage distributors/dealers and ensure smooth order processing and delivery.

Track market trends, competitor activities, pricing, and new product launches.

Conduct product demonstrations, customer meetings, and sales presentations when required.

Follow up on leads, enquiries, orders, payments, and customer issues.

Work closely with the internal teams for order processing, customer service, and complaint resolution.

Prepare regular sales reports, market updates, and territory plans.

Ensure adherence to company policies, sales processes, and reporting requirements.

Participate in exhibitions, conferences, dealer meets, and other promotional activities.

Key Skills

Strong sales and negotiation skills.

Good communication and interpersonal skills.

Ability to develop long-term customer relationships.

Good knowledge of the optical/ophthalmic lens market.

Target-oriented and self-motivated approach.

Good territory and distributor management skills.

Ability to work independently and manage field activities effectively.

Basic knowledge of MS Office and sales reporting tools.

Willingness to travel extensively within the assigned territory.

Preferred Qualifications

Graduate in any discipline.

Experience in ophthalmic lenses, optical products, medical devices, eye-care products, or healthcare sales will be preferred.

3–6 years of relevant field sales experience.

Candidates with experience handling premium/international brands will be preferred.

Key Performance Indicators (KPIs)

Achievement of assigned sales targets.

New customer acquisition.

Territory and market growth.

Distributor performance and management.

Customer retention and relationship management.

Product-wise sales growth.

Collection/payment follow-up.

Market coverage and customer visits.

What We Offer

Opportunity to work with an international ophthalmic brand.

Competitive salary and performance-based incentives.

Growth opportunities within the sales organization.

Product and sales training.

Exposure to the professional optical and eye-care market.

Pay

₹22,000.00 - ₹28,000.00 per month

Benefits

Cell phone reimbursement

Provident Fund

Experience

Optical sales

2 years (Required)

Language

Good English (Required)

Work Location

In person