Social Media Executive

Position

Social Media Executive

Department

Marketing \& Branding

Company

Visual Vibrations Pvt. Ltd.

Location

Nagpur

Experience

1–3 Years

About the Role

We are looking for a creative, proactive and execution-focused Social Media Executive who can manage Visual Vibrations' digital presence across its brands and take ownership of content planning, regular video shoots, editing, posting and performance tracking.

The ideal candidate should be comfortable being on-site, understanding products and projects, coordinating with different departments and converting day-to-day work into engaging social media content.

Key Responsibilities

Content Planning \& Strategy

• Plan and maintain a weekly/monthly social media content calendar.
• Develop content ideas around Smart Home Automation, Premium Home Theatre \& AV, Luxury Lighting, Modular Kitchens \& Wardrobes.
• Identify daily activities, installations, projects, products and employee moments that can be converted into content.
• Plan reels, BTS content, product showcases, educational content, client/project stories and company-branding content.
• Ensure regular and consistent content across Instagram, Facebook, LinkedIn and other relevant platforms.

Regular Video Shoot \& Production

• Conduct regular on-site video shoots at the office, experience centre, project sites and installations.
• Independently plan shots, framing, camera angles, lighting and basic production requirements.
• Coordinate with employees, designers, sales teams and management for video shoots.
• Capture BTS, product demonstrations, installation processes, project transformations, employee content and leadership videos.
• Ensure important company activities and projects are captured proactively rather than waiting for instructions.

Video Editing

• Edit short-form videos/reels for social media.
• Add appropriate cuts, transitions, subtitles, text overlays, music, sound effects and basic colour correction.
• Maintain a premium, luxury and professional visual style aligned with the Visual Vibrations brand.
• Create multiple content formats from a single shoot wherever possible.
• Make revisions based on management feedback and ensure timely delivery.

Social Media Management

• Manage day-to-day posting and publishing across social media platforms.
• Write captions, hashtags, hooks and supporting copy.
• Schedule posts and reels according to the content calendar.
• Maintain consistency in brand tone, visual identity and communication.
• Monitor comments, messages and audience engagement and coordinate internally for responses where required.

Content Coverage

Regularly create content around

• Smart Home Automation \& iHome
• Premium Home Theatre \& Audio-Visual
• Modulinea Kitchens \& Wardrobes
• Architectural \& Luxury Lighting
• New projects and installations
• Product launches and demonstrations
• Customer/project showcases
• Employee and company culture
• Behind-the-scenes content
• Events, celebrations and achievements
• Leadership/personal branding content

Performance Tracking

• Track reach, views, engagement, followers, enquiries and other relevant metrics.
• Prepare weekly/monthly social media performance reports.
• Identify which content formats and topics are generating better engagement.
• Suggest improvements based on performance data.

Coordination \& Execution

• Work closely with the HR, Sales, Design, Automation, AV and Marketing teams to identify content opportunities.
• Coordinate with external photographers, videographers, designers or agencies whenever required.
• Maintain an organised library of raw footage, edited videos, photographs and creative assets.
• Ensure content is completed and published within deadlines.

Required Skills

• Strong understanding of Instagram, Facebook and LinkedIn.
• Good knowledge of Reels and short-form video content.
• Hands-on experience with video shooting and editing.
• Knowledge of tools such as CapCut, Adobe Premiere Pro, Canva, VN or similar editing software.
• Good understanding of framing, lighting, composition and storytelling.
• Strong written communication and caption-writing skills.
• Creative thinking and ability to generate fresh content ideas.
• Basic understanding of social media analytics.
• Ability to work independently and meet deadlines.
• Comfortable travelling to project sites for shoots when required.

What We Expect

• Shoot regularly, not occasionally.
• Plan content proactively, not only when instructed.
• Take ownership from idea → shoot → edit → approval → posting → reporting.
• Be alert to content opportunities happening around the company every day.
• Maintain a premium and consistent brand image across all platforms.
• Bring creativity while keeping content aligned with business objectives.

Key Performance Indicators

• Consistency and quality of content published
• Number and quality of video shoots completed
• Timely delivery of reels and creatives
• Social media reach and engagement
• Growth in relevant followers and enquiries
• Content calendar adherence
• Quality and consistency of brand communication
• Timely weekly/monthly reporting

Pay

₹10,000.00 - ₹35,700.00 per month

Benefits

• Cell phone reimbursement
• Paid sick time
• Paid time off
• Provident Fund

Work Location

In person