Senior Digital Marketing Executive

ABOUT THE COMPANY

Beerupii Innovation Private Limited (BIPL) is a Lending Service Provider (LSP), headquartered in Bengaluru, India working with RBI regulated lending partners. As a wholly-owned subsidiary of Global Line Network (GLN), BIPL operates as a digital lending platform connecting creditworthy borrowers with regulated NBFC lending partners. GLN is part of the Wiselink Group, a publicly listed conglomerate on the Taiwan Stock Exchange (TPEX: 8932) with a current market capitalisation of over 1 Billion USD. The group's fintech arm and flagship app Zenzy has crossed 100 million downloads on the Google Play Store. At BIPL, we are not just building a lending platform — we are laying the rails for our vision of a complete BFSI app, where every product is compliant, scalable, and customer first. BIPL is now building out its marketing function for Zenzy, and this role plays a central part in growing the brand's digital presence and app performance.

ABOUT THE ROLE

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BIPL is building out its marketing function for Zenzy, its digital lending platform. This role owns social media presence, SEO/ASO, performance marketing coordination, and content coordination end to end, working closely with relevant internal and external stakeholders to drive user acquisition and app growth. The ideal candidate brings a strong background in appbased marketing, preferably within Personal Loans or Digital Lending, and will help scale the business through data-driven performance marketing, customer acquisition, and user growth strategies.

KEY OBJECTIVES

• Increase leads, app installs, website traffic, and conversions through digital marketing
• Improve brand visibility and engagement across digital platforms
• Optimise paid campaigns for better ROI and lower CPL/CPI
• Improve SEO and ASO rankings and drive organic growth
• Monitor competitors and identify growth opportunities KEY RESPONSIBILITIES Social Media
• Own and grow presence across Instagram, YouTube, Facebook, X, and LinkedIn
• Plan and maintain the monthly content calendar; all copy in English Content Coordination
• Brief and coordinate with designers and editors to produce 30-40 static posts, 12-16 Reels/Shorts, 8-12 blogs, and 20+ stories per month
• Maintain content quality and brand consistency across all formats

Publish SEO-friendly blogs and marketing content, and create and publish YouTube videos, Shorts, and Reels

• Collect and publish customer testimonials and reviews

SEO & ASO

• Own on-page SEO and Play Store ASO end to end, including keyword research for both web and app store
• Manage backlink planning and outreach
• Improve website SEO, keyword rankings, and content performance to drive organic growth
• Own App Store listing content (title, description, screenshots copy) and optimize for conversion, using ASO tools such as AppFigures or Sensor Tower for keyword tracking and competitor rank monitoring
• Run monthly competitive SEO/ASO analysis using tools such as SEMrush and AppFigures — keyword gaps, ranking movement, competitor app performance Paid Campaigns & Performance Marketing
• Coordinate with the external performance marketing agency on Google UAC and Meta App Install campaigns — briefing, reviewing creative and targeting recommendations, tracking spend against installs
• Track campaign performance across ROI, CPL, CPI, CTR, and conversions, and drive optimisation with the agency
• Track competitor ads, keywords, and marketing strategies to identify growth opportunities

Analytics & Reporting

• Maintain a weekly dashboard covering followers, engagement, content output, and spend vs. installs
• Analyse Google Analytics/Firebase data and prepare weekly performance reports with actionable insights MUST-HAVES
• 3-5 years in digital marketing, with 2+ years in app marketing
• Working understanding of performance marketing and paid campaign metrics (ROI, CPL, CPI, CTR, conversions)
• Hands-on experience managing Instagram and YouTube, plus at least one other social channel
• Working proficiency with SEO and ASO tools — SEMrush (or Ahrefs) and AppFigures (or Sensor Tower)
• Strong English copywriting, with basic content and design skills (Canva or similar)
• Strong analytical and reporting skills, with working knowledge of Google Analytics/Firebase
• Bengaluru-based or willing to relocate

GOOD TO HAVE

• Hands-on Google Ads/Meta Ads campaign experience
• UTM and deep-link setup
• Working knowledge of an MMP (AppsFlyer or equivalent)
• CleverTap/MoEngage exposure
• Fintech/BFSI experience, preferably in Personal Loans or Digital Lending
• Exposure to AppStoreSpy or similar ASO tools
• Video editing skills for Reels/Shorts
• Digital Marketing certifications (e.g., Google Ads, Meta Blueprint)
• Working knowledge of AI tools for content, creatives, and campaign optimisation.

Pay

₹30,000.00 - ₹55,000.00 per month

Benefits

Provident Fund

Work Location

In person