Customer Relationship Manager (CRM - Fashion Industry

In the world of fashion, using Customer Relationship Management (CRM) is crucial for effective brand promotion.

Better Customer Loyalty: If the brand understands customers’ preferences and delivers customised incentives, surely the loyalty and satisfaction of customers will improve towards the brand. For instance, at Myntra if a customer shops regularly and the buy value is comparatively higher than an average customer, in turn Myntra offers an Insider program with an early access to its sale events, new season launches, higher/additional discounts which ensure higher conversion & enables the customer to stay engrossed to the platform.

Better understanding of Customer Behaviour: By using the data collected at all touchpoints, the CRM tool helps understand customer preferences and purchasing patterns. What demographics of shops at what price points and preferences of trade channels will help brands push merchandise on the selective touchpoint? For instance, if a brand understands these, then certain merchandise can only be pushed to a particular channel to reach targeted audiences.

Better Customer Experiences: With the presence of multiple fashion brands in the market, each brand has to have a differentiating factor and provide a good customer experience in order to stand out. By getting adequate data, a brand can create products and promotions as per the customer’s needs and preferences. For instance, luxury fashion brands like Ralph Lauren are installing virtual mirror technology to help customers in retail outlets understand the correct sizes and colours that will be suitable for them.

Focusing on establishing long-term relationships:The major reason fashion brands go for CRM tools is to build a long-term relationship with their customers to increase customer retention by introducing loyalty programmes, sending customised messages and giving benefits. For instance, if you shop from Westside, you automatically get a 20% discount on your birthdays and anniversaries. This is a brand’s way of maintaining long-term relationships by making customers feel special on their special occasions.

Pay

₹25,000.00 - ₹30,000.00 per month

Benefits

Cell phone reimbursement

Provident Fund

Work Location

In person