Digital Marketing Executive

Company Description

DURGAM SOFT PVT. LTD. is a technology-focused software product company based in Hyderabad, specializing in building modern, scalable, and user-friendly software solutions for businesses. The company develops and continuously improves its own SaaS product, billmaster, while working on modern web, mobile, and business technology solutions.

We are looking for a creative, enthusiastic, and result-oriented Digital Marketing Executive to join our team and help increase the online visibility, brand awareness, lead generation, and customer growth of billmaster.

Role Description

This is a full-time, on-site Digital Marketing Executive role based in Hyderabad, Telangana.

The candidate will be responsible for planning, executing, monitoring, and improving digital marketing activities for Durgam Soft and its SaaS product, billmaster.

The role will involve SEO, social media marketing, content creation, Google Ads, Meta Ads, lead generation, email marketing, WhatsApp marketing, website marketing, analytics, and online brand promotion.

The candidate will work closely with the management, sales, and software teams to create marketing campaigns that not only increase online visibility but also generate qualified leads and contribute to billmaster's customer acquisition and business growth.

Key Responsibilities

Plan and execute digital marketing strategies for billmaster and Durgam Soft.

Manage and grow the company's social media presence across Facebook, Instagram, LinkedIn, and YouTube.

Create and manage engaging social media posts, promotional content, reels, videos, banners, and other marketing materials.

Plan and execute Google Ads and Meta Ads campaigns for lead generation and customer acquisition.

Monitor advertising campaigns and optimize them based on performance, conversions, and cost.

Perform SEO activities to improve the visibility and ranking of the company and billmaster websites.

Conduct keyword research and implement on-page and off-page SEO strategies.

Create SEO-friendly website content, blogs, landing pages, product descriptions, and promotional content.

Work with the software team to improve website content, landing pages, SEO, and conversion opportunities.

Generate leads through digital marketing campaigns and online channels.

Manage and improve Google Business Profile and other relevant business listings.

Plan and execute email marketing and WhatsApp marketing campaigns.

Track leads generated through different digital channels and coordinate with the sales team for follow-ups.

Analyze website traffic, campaign performance, engagement, leads, conversions, and other important marketing metrics.

Use tools such as Google Analytics, Google Search Console, Google Ads, and Meta Business Suite.

Research competitors, market trends, keywords, customer requirements, and new digital marketing opportunities.

Create marketing campaigns to promote billmaster to relevant businesses and target customer segments.

Assist the sales team by providing digital leads and marketing materials.

Maintain a consistent content and campaign calendar.

Experiment with new digital marketing strategies and continuously improve campaign performance.

Use AI tools such as ChatGPT, Claude, Canva AI, and other relevant AI tools for content creation, research, campaign ideas, analysis, and marketing productivity.

Ensure that AI-generated content is reviewed, edited, and aligned with the company's brand and marketing objectives.

Prepare regular reports on digital marketing activities, leads, campaign performance, and growth.

Qualifications

Minimum 6 months of experience in digital marketing, social media marketing, SEO, online advertising, or a related field.

Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field, or equivalent practical knowledge.

Good understanding of SEO, SEM, SMM, social media marketing, and online advertising.

Practical knowledge of Google Ads and Meta Ads.

Knowledge of keyword research and on-page SEO.

Good content writing and copywriting skills.

Basic graphic design skills using Canva or similar tools.

Basic video/reel editing skills will be an advantage.

Familiarity with Google Analytics and Google Search Console.

Knowledge of Facebook, Instagram, LinkedIn, YouTube, and other social media platforms.

Good communication and analytical skills.

Creative thinking and the ability to develop new marketing ideas.

Ability to understand marketing data and make improvements based on campaign results.

Willingness to learn new digital marketing tools and technologies.

Ability to work independently as well as collaborate with sales and software teams.

Preferred / Additional Skills

Candidates with practical knowledge or experience in the following areas will have an advantage

Google Ads

Meta Ads

SEO

Google Analytics

Google Search Console

Social Media Marketing

Content Marketing

Lead Generation

Email Marketing

WhatsApp Marketing

Canva

Basic Photoshop or other design tools

Basic video editing

Landing Page Optimization

Conversion Rate Optimization

AI-assisted content creation and marketing

SaaS / Software Product Marketing

B2B Digital Marketing

Local Business Marketing

Key Performance Areas

The candidate will be expected to contribute toward measurable marketing outcomes, including

Growth in website traffic and organic visibility.

Social media reach and engagement.

Qualified leads generated through digital channels.

Google and Meta advertising performance.

Website and landing-page conversions.

Growth in online brand awareness for billmaster.

Marketing support for the sales team.

Cost-effective lead and customer acquisition.

What We Look For

We are looking for someone who is not interested only in posting content on social media, but wants to understand how digital marketing generates real business results.

The ideal candidate should be creative, curious, analytical, and willing to experiment with different marketing strategies.

The candidate