Digital Marketing Executive and Seo Analyst

We are hiring a Digital Marketing Executive with at least 1 year of relevant experience to manage our end-to-end digital marketing and support operations. The ideal candidate will be responsible for running paid campaigns, improving organic visibility, handling customer queries, and supporting administrative tasks including cold email outreach.

Role & responsibilities

Plan, execute, and optimize Google Ads campaigns (Search, Display, Conversion tracking)

Manage Meta Ads (Facebook/Instagram) campaigns from setup to performance analysis

Handle On-Page SEO (keyword optimization, meta tags, content structuring) and Off-Page SEO (backlinks, directory submissions, guest posting)

Manage customer support queries via email/chat/calls in a timely and professional manner

Handle cold emailing campaigns for author acquisition, editorial board outreach, and related activities

Assist with general administrative and coordination tasks

Prepare reports on campaign performance, SEO rankings, and outreach metrics

Use AI tools to improve content creation, campaign optimization, and productivity

Maintain documentation using MS Word, Excel, and other office tools

Preferred candidate profile

Minimum 1 year of hands-on experience in digital marketing

Working knowledge of Google Ads and Meta Ads Manager

Understanding of On-Page and Off-Page SEO techniques

Good command of MS Office tools, especially MS Word (formatting, documentation)

Comfortable using AI tools (ChatGPT, Claude, Canva AI, etc.) for content and productivity

Strong written and verbal communication skills (English)

Experience with cold emailing / outreach tools is a plus

Prior experience in customer support or client handling preferred

Bachelor's degree in Marketing, Mass Communication, or related field preferred

Good to Have

Familiarity with website content management

Basic knowledge of email marketing tools (Mailchimp, etc.)