VP – Bedding Sales (LFS & E-commerce)

VP – Bedding Sales (LFS & E-commerce)

Company

GM Fabrics Pvt. Ltd.

Location

Marol, Andheri East, Mumbai

CTC

Open and negotiable based on experience and industry norms

Role Overview

Lead the bedding business across Large Format Stores (LFS), modern trade, and e-commerce, driving sales growth, profitability, key account development, and team performance.

Key Responsibilities

Develop and execute sales strategies for bedsheets, bed linen, comforters, quilts, and related bedding products.

Expand LFS and modern trade accounts; manage buyer relationships, listings, commercial negotiations, and promotions.

Grow e-commerce sales through assortment planning, pricing, product visibility, and platform coordination.

Own revenue targets, margins, budgets, and business profitability.

Monitor sell-through, stock availability, replenishment, returns, and collections.

Coordinate with design, merchandising, production, and supply chain teams for product launches and timely deliveries.

Lead the sales team and review channel performance, market trends, and growth opportunities.

Candidate Requirements

Preferably 12-15 years of relevant experience, including senior sales leadership.

Hands-on bedding sales experience and experience across both LFS and e-commerce are mandatory.

Strong retail buyer relationships and a proven record of growing key accounts.

Experience managing revenue, profitability, commercial negotiations, and teams.

Graduate; MBA in Sales, Marketing, or Business Management preferred.

Pay

₹200,000.00 - ₹270,000.00 per month

Benefits

Paid time off

Work Location

In person