Pre Sales Associate
Pre-Sales Associate – Real Estate
- Department
- Sales & Business Development
- Role
- Pre-Sales Associate
- Experience
- 3–4 years preferred
- Industry
- Real Estate / Property Sales
Job Objective
We are looking for a highly energetic, target-oriented and communication-focused Pre-Sales Associate to handle incoming real estate leads, understand customer requirements, qualify prospects and generate maximum genuine site visits for the Sales Team.
The ideal candidate should be excellent at calling, follow-ups, lead qualification, objection handling and appointment conversion, with a strong focus on generating quality opportunities that can ultimately convert into property bookings.
Key Roles & Responsibilities1. Lead Calling & Qualification
Handle incoming leads from digital marketing, portals, referrals, campaigns and other sources.
Make timely outbound calls to new and existing leads.
Understand the customer's budget, location preference, property requirement, purchase timeline and purpose.
Identify Hot, Warm and Cold prospects.
Maintain accurate lead information in the CRM.
Site Visit Generation — Core Responsibility
Convert qualified leads into confirmed site visits.
Explain project highlights, location, pricing range, amenities and key USPs to create customer interest.
Schedule site visits based on customer availability.
Confirm appointments before the visit.
Coordinate with the Sales Manager/executive for smooth site-visit handover.
Follow-up & Lead Nurturing
Follow up systematically with customers who are not immediately ready to visit.
Maintain consistent follow-up until the customer becomes ready for a site visit.
Reconnect with old and missed leads.
Ensure no genuine lead is left without a proper follow-up.
Maintain clear next-action dates for every active lead.
Customer Engagement & Objection Handling
Build rapport with prospects over calls and WhatsApp.
Understand and address common objections such as
Price
Location
Budget
Loan requirements
Family discussion
Comparison with competitors
“Not interested”
“Call me later”
Create sufficient interest to move the prospect toward a site visit.
Sales Team Coordination
Provide Sales Managers with complete information before every site visit.
Share customer requirements, budget, preferences and buying timeline.
Coordinate with Sales Managers regarding visit schedules and customer availability.
Follow up with the Sales Team after site visits to understand the outcome and next action.
Lead Conversion & Performance
Achieve daily and monthly targets for
Calls
Connected calls
Qualified leads
Follow-ups
Confirmed site visits
Completed site visits
Focus on quality site visits rather than only call volume.
Continuously improve lead-to-site-visit conversion.
CRM & Reporting
Update every lead interaction accurately in the CRM.
Maintain daily reports on calls, follow-ups, qualified leads and site visits.
Provide accurate EOD and daily performance reports.
Track cancellations, rescheduled visits and no-shows.
Maintain proper lead status and follow-up history.
Ideal Candidate
We are looking for someone who is
Highly target-driven
Excellent in communication and convincing skills
Confident and energetic on calls
Strong in follow-up discipline
Good at identifying genuine customers
Capable of handling objections
Comfortable with daily calling targets
Focused on site-visit generation and conversion
Able to work under pressure and meet deadlines
Proactive rather than waiting for instructions
Preferred Experience
3 to 5 years of experience in
Real Estate Pre-Sales
Telecalling
Inside Sales
Lead Generation
Customer Relationship Management
Banking / Insurance / Automobile / Education / B2C Sales
Real estate pre-sales experience is preferred but not mandatory if the candidate has strong communication and sales-conversion ability.
- Pay
- ₹20,000.00 - ₹30,000.00 per month
- Work Location
- In person
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