Area Sales Officer – FMCG / Rice (Raipur Market Development)

Role Description-

We are looking for an experienced Area Sales Officer – FMCG / Rice to develop and establish our presence in the Raipur market.

This is a new market development role. The candidate will be responsible for identifying and developing suitable distributors, building relationships with wholesalers and retailers, generating sales, expanding market coverage, and establishing a strong distribution network for our Basmati rice products in Raipur.

The ideal candidate should have strong knowledge of the Raipur FMCG / General Trade market, be comfortable working independently in the field, and have the ability to develop a market from the ground up.

Key Responsibilities-

• Conduct a detailed market survey of Raipur and identify high-potential areas for rice sales.
• Identify, evaluate, and develop potential distributors, wholesalers, retailers, HoReCa buyers, and bulk buyers.
• Identify and recommend suitable distributors for appointment in the Raipur market.
• Generate primary and secondary sales and ensure regular movement of products in the market.
• Develop retail coverage and increase product availability across relevant outlets.
• Build and maintain strong relationships with distributors, wholesalers, retailers, grocery stores, supermarkets, HoReCa customers, and other trade partners.
• Conduct regular field visits to generate new business and expand market penetration.
• Present and promote the company's Basmati rice products to prospective buyers.
• Understand buyer requirements relating to quality, varieties, pack sizes, pricing, margins, and trade schemes.
• Monitor competing rice brands, market prices, pack sizes, distributor and retailer margins, promotional schemes, and consumer preferences.
• Identify opportunities for new product placements and expansion into additional retail outlets.
• Follow up with prospective customers and convert qualified leads into orders.
• Monitor distributor stock levels, secondary sales, product movement, and repeat orders.
• Coordinate with the company regarding pricing, schemes, samples, orders, and market requirements.
• Support payment follow-ups and ensure timely collections from customers, wherever applicable.
• Provide regular sales reports, market feedback, competitor information, and visit reports to management.
• Work towards monthly sales, distribution, outlet coverage, and new customer acquisition targets.

Candidate Profile-

• 3–5 years of field sales experience in FMCG, packaged foods, rice, or related categories preferred.
• Experience in Basmati rice, rice, atta, pulses, edible oil, spices, or other food products will be strongly preferred.
• Strong knowledge of the Raipur General Trade market is highly desirable.
• Existing relationships with distributors, wholesalers, retailers, or HoReCa buyers in Raipur will be a strong advantage.
• Experience in new market development and distributor appointment will be preferred.
• Strong communication, negotiation, relationship-building, and follow-up skills.
• Target-oriented and capable of working independently.
• Must be comfortable with extensive daily field visits.

Pay

₹30,000.00 - ₹40,000.00 per month

Application Question(s)

• How many years of FMCG / food / rice field sales experience do you have?
• How many years have you worked in the Raipur General Trade market?
• Have you independently appointed distributors or developed a new market? If yes, how many distributors have you appointed?
• What is your current monthly salary?

Work Location

On the road