Email Marketing Executive

Job Summary

We are looking for a creative and detail-oriented Email Marketing Executive to plan, create, and manage email marketing campaigns that drive engagement, customer retention, and business growth. The ideal candidate should have strong writing skills, a good understanding of email marketing tools, and the ability to analyze campaign performance.

Key Responsibilities

• Plan and execute email marketing campaigns, including newsletters, promotional emails, product updates, and customer engagement campaigns.
• Write clear, engaging, and persuasive email content aligned with the brand voice.
• Manage email lists, audience segmentation, and customer databases.
• Design and coordinate email templates with the creative/design team.
• Monitor and analyze campaign performance, including open rates, click-through rates, conversions, and unsubscribe rates.
• Conduct A/B testing to improve email subject lines, content, design, and campaign results.
• Ensure all email campaigns are mobile-friendly and optimized for better engagement.
• Maintain email marketing calendars and ensure timely campaign execution.
• Collaborate with sales, content, design, and digital marketing teams to support overall marketing goals.
• Ensure email campaigns comply with data protection and anti-spam regulations.
• Prepare regular performance reports and suggest improvements based on campaign insights.

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2–3 years of experience in email marketing or a similar role.
• Experience with email marketing platforms such as Mailchimp, Brevo, HubSpot, Zoho Campaigns, Sendinblue, or similar tools.
• Strong written communication and copywriting skills.
• Basic understanding of HTML, email templates, and CRM systems is preferred.
• Good knowledge of audience segmentation, automation, and campaign analytics.
• Ability to work with data and generate actionable insights.
• Strong attention to detail and ability to manage multiple campaigns at the same time.
• Creative mindset with a focus on improving customer engagement and conversions.

Preferred Skills

• Experience with marketing automation workflows.
• Knowledge of Google Analytics and UTM tracking.
• Understanding of customer lifecycle marketing.
• Familiarity with e-commerce, lead generation, or B2B email campaigns.
• Data Gathering and shorting/Verification.
• Knowledge of domain verification, DNS records (SPF, DKIM, DMRC and etc.)
• Maintain deliverability of the email and domain.

Key Performance Indicators

• Email open rate
• Click-through rate
• Conversion rate
• Bounce rate
• Unsubscribe rate
• Campaign revenue or lead generation performance
• Growth and quality of email subscriber list

Employment Type

Full-time

Department

Marketing