Area Sales Manager

Job Description: Area Business Manager (ABM) | Brand Name: Palmonas Industry: Fashion Jewellery Retail Work Type: Full-time, Travel-based Business Model: Shop-in-Shop (SIS) About Athya Retail: Athya Retail partners with fashion and lifestyle brands to expand their presence through Shop-in-Shop partnerships with established retailers. We manage on-ground retail operations, sales teams, retailer relationships, and business performance for our partner brands, including Palmonas, a modern jewellery brand associated with Shraddha Kapoor. About the Role: Palmonas is a modern jewellery brand known for stylish, everyday and occasion-wear jewellery. We are looking for an experienced Area Business Manager to manage retail operations, drive sales, and supervise Store Sales Executives across multiple retail locations. This is a field-based role requiring regular travel to partner stores, hands-on team management, and ownership of sales performance across assigned locations. Key Responsibilities Sales Management: Drive monthly sales targets and improve sales performance across assigned retail counters. Team Management: Supervise, train, and monitor Store Sales Executives to ensure productivity and excellent customer service. Field Visits: Travel regularly to retail stores to review performance, resolve operational issues, and ensure smooth functioning. Retail Operations: Ensure proper product display, visual merchandising, stock availability, inventory accuracy, and compliance with company processes. Retailer Management: Build strong relationships with partner store owners and managers to improve counter performance and business growth. Performance Monitoring: Track sales, staff productivity, stock movement, and store-level KPIs, and share regular reports with management. Business Development: Identify opportunities to improve existing counter sales and expand business within the assigned territory. Who Can Apply? 3 to 5 years of experience in fashion retail, jewellery, lifestyle retail, or multi-store operations. Prior experience managing retail teams or multiple store locations is preferred. Strong sales, leadership, and communication skills. Comfortable with extensive local and intercity travel. Basic proficiency in Excel or Google Sheets. Hindi is required; basic English is an advantage. Target-oriented, accountable, and willing to work in a field-based role. Role Objective: Drive sales growth, team productivity, and operational excellence across Palmonas Shop-in-Shop retail counters.