Outbound Marketing Executive

Own the complete outbound campaign lifecycle — research, pre-work, planning, content

coordination, campaign creation, automation, launch, monitoring, analysis, reporting and

optimization.

• Research assigned outbound initiatives: target accounts, buyer personas, industry context, pain

points, competitor landscape and the right channel for each segment.

• Prepare the campaign plan for approval — objective, target list size, sequence steps, cadence,

tools, timeline and success metrics.

• Build clean, verified lead databases — account and contact research, list building, email

discovery and verification, deduplication, and upkeep of campaign databases and records.

• Coordinate campaign content with the Marketing Lead — brief what each step must say, and

review approved copy for setup fit, merge-variable accuracy and formatting.

• Build and automate campaigns in the outreach stack — sequences, timing, branching rules,

merge variables and personalization tokens — and run a test send before every launch.

• Own email deliverability — domain and mailbox health, warm-up, sending volumes, spam and

content triggers, bounce management and suppression lists — and escalate issues before they

damage the sending domain.

• Launch approved campaigns and monitor them daily: deliverability, bounces, opens, replies and

any execution issues.

Assetcues Solutions

Private Limited

19 New Era Society,

Market Yard, Pune 411037

contact@assetcues.com

India \| UAE \| USA

assetcues.com

CIN-U72900PN2015PTC156612

• Use AI tools throughout the workflow — account and persona research, list enrichment,

personalization at scale, copy variants and performance analysis — and continuously find better

ways to apply them.

• Evaluate, set up and get full value out of the outbound tool stack; recommend new tools where

they measurably improve output, cost or quality.

• Route every positive reply promptly to the sales team, log it accurately in the CRM, and follow

through until the lead is picked up.

• Analyze campaign results — identify what is working, what is not and why — and recommend

improvements to targeting, timing, sequence structure and subject lines.

• Run structured A/B tests on subject lines, hooks, sequence length and cadence, and apply

learnings across campaigns.

• Publish a weekly outbound report with the full metric set — leads added, emails sent, open rate,

reply rate, positive replies, meetings booked and bounce rate — along with insights and next

steps.

• Maintain campaign documentation — sequence records, target lists, approvals and performance

history — so every campaign is auditable and repeatable.

• Follow the approval process without exception: campaign plan, campaign content and launch are

each approved by the Marketing Lead before execution.

Pay

₹15,000.00 - ₹30,000.00 per month

Benefits

• Provident Fund

Work Location

In person