PU
Urgent Opening Senior Marketing - Manager in Kolkata
Purti Realty Pvt. Ltd · Kolkata
PayPay not listed
WhereKolkata
TypeFulltime
Posted13 Oct17 days ago, via Indeed
Kaam checked
No fee, deposit or pay-to-apply signs
Day work
No vehicle or licence needed
About this job
The Senior Manager - Marketing will be responsible for defining and executing the end-to-end marketing, branding, and communication strategy for our real estate business. As a core member of the executive leadership team, you will bridge traditional real estate marketing with modern digital transformation, data analytics, and high-impact consumer engagement strategies.
Key Responsibilities
Strategic Brand \& Performance Marketing
- Formulate and execute comprehensive multi-channel marketing campaigns for premium residential, commercial, and township projects.
- Own and optimize the marketing budget to maximize ROI across performance marketing (Lead Generation), ATL/BTL, and PR.
- Drive digital transformation by deploying cutting-edge MarTech tools, SEO/SEM strategies, and data-driven targeted advertising to consistently fuel the sales pipeline.
Market Intelligence \& Product Positioning
- Conduct robust market research and competitor analysis to identify emerging trends in the Eastern India real estate market.
- Partner closely with the Product and Sales teams to influence project configuration, pricing strategy, and launch timelines based on consumer insights.
Group Synergy \& Corporate Communications
- Maintain and elevate the corporate brand identity, ensuring a unified and credible image that reflects the strengths of our diversified group (Real Estate, Edible Oil, etc.).
- Manage public relations, crisis communication, and corporate social responsibility (CSR) initiatives to strengthen the group's goodwill in the region.
Agency \& Stakeholder Management
- Lead and mentor a high-performing internal marketing team.
- Select, negotiate with, and manage external creative agencies, digital partners, PR firms, and event management companies.
How To Apply
Interested candidate share your updated resume.
- Pay
- ₹600,000.00 - ₹1,000,000.00 per year
Benefits
- Cell phone reimbursement
- Work Location
- In person
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