Digital Marketing Executive

Job Summary

We are looking for a creative, enthusiastic, and result-oriented Digital Marketing Executive to manage our online marketing activities, improve brand visibility, generate leads, and support business growth through effective digital marketing strategies.

Key Responsibilities

Plan and execute digital marketing campaigns across various online platforms.

Manage company social media accounts, including Instagram, Facebook, LinkedIn, and YouTube.

Create engaging social media content, captions, and promotional campaigns.

Set up and manage paid advertising campaigns using Meta Ads and Google Ads.

Generate quality leads for company services, courses, and other business activities.

Monitor campaign performance, analyse insights, and prepare performance reports.

Conduct market research, competitor analysis, and audience research.

Optimize campaigns to improve reach, engagement, lead quality, and conversions.

Coordinate with the design, video production, and content teams.

Maintain the content calendar and ensure timely posting.

Apply basic SEO techniques to improve website visibility and organic traffic.

Track marketing KPIs and work toward assigned targets.

Required Skills

Knowledge of digital marketing strategies and social media marketing.

Basic knowledge of Meta Ads Manager and Google Ads.

Understanding of lead generation and paid advertising.

Good communication and content-writing skills.

Knowledge of social media analytics and campaign reporting.

Creative thinking and problem-solving abilities.

Ability to manage multiple tasks and meet deadlines.

Basic knowledge of Canvas, SEO, and website analytics is an advantage.

Qualifications

Degree or diploma in Digital Marketing, Marketing, Business Administration, or a related field is preferred.

Relevant digital marketing certifications are an advantage.

6 month to1 year experience candidates (Fresher’s with strong knowledge can apply)

Work Location

In person