Jr. Digital Marketing Executive

Job Summary

We are looking for a motivated Digital Marketing Executive with 0–1 year of experience or a basic understanding of PPC and paid advertising. The candidate will be responsible for managing paid advertising campaigns, monitoring performance, optimizing campaigns, and generating leads through data-driven advertising strategies. Freshers with relevant knowledge or training are welcome to apply.

Key Responsibilities

Plan, create, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and Microsoft/Bing Ads.

Manage campaign types including Google Search, Display, Performance Max, YouTube, Remarketing, Meta Lead Generation, Conversion, and Engagement campaigns.

Conduct keyword research, competitor analysis, audience research, and campaign planning.

Develop and optimize ad copies, creatives, offers, and landing page messaging.

Monitor campaign performance and optimize budgets, bids, keywords, audiences, placements, and targeting.

Conduct A/B testing of ad copies, creatives, audiences, and landing pages to improve campaign results.

Analyze key performance metrics such as CTR, CPC, CPL, CPA, ROAS, conversion rate, and ROI.

Set up and monitor conversion tracking using Google Tag Manager and Google Analytics.

Analyze campaign data to identify performance gaps and optimization opportunities.

Scale successful campaigns while maintaining cost efficiency and campaign performance.

Prepare weekly and monthly performance reports with insights and recommendations.

Understand business and client objectives and develop advertising strategies to achieve campaign goals.

Communicate with clients regarding campaign requirements, updates, performance, and recommendations.

Coordinate with content, design, development, and marketing teams for campaign execution.

Stay updated on advertising platform features, policies, tools, and digital marketing trends.

Required Skills & Expertise

0–1 year of experience in Digital Marketing, PPC, Paid Advertising, or Performance Marketing. Freshers with relevant knowledge or training are welcome.

Basic understanding of Google Ads and Meta Ads.

Knowledge of LinkedIn Ads and Microsoft/Bing Ads is an added advantage.

Understanding of keyword research, audience targeting, bidding strategies, and budget optimization.

Basic knowledge of lead generation, conversion optimization, and digital advertising metrics.

Familiarity with Google Analytics, Google Tag Manager, and Looker Studio is an advantage.

Good verbal and written communication skills.

Analytical thinking and data-driven decision-making abilities.

Strong problem-solving, time-management, and organizational skills.

Ability to take ownership of campaigns, manage assigned responsibilities, and meet deadlines.

Willingness to learn, adapt, and improve campaign performance continuously.

Compensation

Salary

Based on skills, experience, and company standards.

Work Location

Kadavanthara, Kochi, Kerala

Job Type

Full-time

Work Mode

In-person

Pay

From ₹15,000.00 per month

Benefits

Paid sick time

Paid time off

Work Location

In person