Digital Marketing & E-Commerce Executive

About the Role

We are looking for an experienced, creative, and results-driven Digital Marketing & E-Commerce Manager to lead the digital marketing initiatives and online business growth of our Gold and Silver Jewellery Retail Showroom.

The ideal candidate should have strong expertise in digital marketing, performance advertising, social media management, e-commerce operations, and customer lead generation. The candidate must be capable of independently planning and executing marketing strategies that increase brand visibility, generate qualified enquiries, drive showroom footfall, and improve sales.

Experience in the jewellery, retail, fashion, or lifestyle industry will be highly preferred.

Key Responsibilities

Digital Marketing Strategy & Execution

Develop and execute comprehensive digital marketing strategies aligned with business objectives.

Plan and manage advertising campaigns across Meta Ads (Facebook and Instagram) and Google Ads.

Generate qualified customer leads and improve showroom footfall and sales conversions.

Monitor advertising budgets, campaign performance, cost per lead, and return on advertising spend.

Identify new digital marketing opportunities to increase brand awareness and customer acquisition.

Social Media Management & Content Marketing

Manage Instagram, Facebook, YouTube, and other relevant social media platforms.

Plan and execute social media calendars for gold and silver jewellery collections, new arrivals, offers, and festive promotions.

Develop engaging reels, product videos, stories, promotional creatives, and campaign content.

Coordinate jewellery photography, videography, graphic design, and video editing.

Build brand awareness and customer engagement through consistent, high-quality content.

Plan campaigns for festivals, weddings, Akshaya Tritiya, Diwali, and other important occasions.

E-Commerce Management

Manage the showroom's e-commerce website and online sales channels, where applicable.

Oversee product catalogue creation, product uploads, descriptions, images, pricing, and stock updates.

Coordinate with the sales and inventory teams to ensure accurate product information and availability.

Monitor online orders, payments, dispatches, customer queries, and returns as applicable.

Ensure gold and silver rates, product weights, purity details, and prices are updated accurately in accordance with company policies.

Identify opportunities to improve website traffic, product visibility, customer experience, and online conversions.

Lead Generation & Customer Relationship Management

Manage customer enquiries from WhatsApp Business, Instagram, Facebook, the website, and other digital channels.

Develop campaigns that convert online enquiries into showroom visits and purchases.

Implement systematic lead tracking, follow-ups, and customer relationship management.

Coordinate with the showroom sales team to monitor lead conversion and customer feedback.

Develop customer retention campaigns, repeat-purchase initiatives, and promotional communication.

Analytics & Business Performance

Track social media performance, website traffic, customer enquiries, lead conversion, and campaign ROI.

Prepare weekly and monthly digital marketing performance reports.

Analyse campaign results and implement improvements to maximise marketing effectiveness.

Monitor competitors, market trends, customer preferences, and digital marketing developments.

Present marketing performance, expenditure, and growth opportunities to management.

Team & Vendor Coordination

Coordinate with graphic designers, photographers, videographers, advertising agencies, and other marketing partners.

Manage content production schedules and ensure timely campaign execution.

Work closely with showroom management and sales teams to align marketing activities with business goals.

Maintain brand consistency across all online platforms and marketing communications.

Required Qualifications & Experience

Bachelor's degree or equivalent qualification in Marketing, Digital Marketing, Business Administration, or a related field preferred.

7–10 years of relevant experience in digital marketing, performance marketing, and/or e-commerce management.

Proven experience independently managing digital marketing campaigns and advertising budgets.

Strong hands-on knowledge of Meta Ads Manager and Google Ads.

Experience in e-commerce website management.

Knowledge of SEO, Google Analytics, conversion tracking, CRM, and marketing automation.

Experience in social media strategy, content planning, and digital campaign execution.

Strong analytical, communication, organisational, and problem-solving skills.

Tamil and English communication skills are preferred.

Pay

₹40,000.00 - ₹50,000.00 per month

Benefits

Leave encashment

Provident Fund

Work Location

In person