Digital Marketing Specialist

Varthagam International is a fast-growing private-label apparel manufacturer working with global fashion brands and startups. As part of our expansion, we are strengthening our digital presence to drive brand visibility and business growth through innovative marketing strategies.

Role Summary

We are looking for a Senior Digital Marketing Executive with strong expertise in paid ads, SEO, and performance marketing. The ideal candidate will be responsible for planning, executing, and optimizing digital campaigns to generate leads and improve online presence.

Key Responsibilities

• Plan, create, and optimize campaigns on Meta Ads and Google Ads
• Drive organic growth through effective SEO strategies
• Execute SEM campaigns to generate qualified leads
• Analyze campaign performance and track KPIs using analytics tools
• Prepare reports and share insights with internal teams
• Research new trends, tools, and strategies in digital marketing
• Collaborate with design, content, and web development teams
• Identify growth opportunities and implement new ideas
• Manage marketing budgets to maximize ROI

Eligibility Criteria

• Minimum 3 years of experience in digital marketing
• Strong knowledge of Meta Business Suite and Google Ads
• Hands-on experience in SEO tools (SEMrush, Ahrefs, etc.)
• Familiarity with Google Analytics, Search Console, Tag Manager
• Good understanding of performance marketing and lead generation
• Excellent communication and teamwork skills
• Agency experience is an added advantage

Salary \& Benefits

• Pay: ₹25,000 – ₹40,000 per month
• Performance-based incentives
• Opportunity to work on diverse projects
• Creative and collaborative work environment
• Career growth opportunities

Additional Information

• Job Type: Full-time, Permanent
• Work Location: Tiruppur\& Bangalore Tamil Nadu

Pay

₹35,000.00 - ₹45,000.00 per month

Benefits

• Paid time off

Work Location

In person