Junior Marketing & Sales Executive - Hydrogel & Agri Inputs

JOB DESCRIPTION

Position

Junior Marketing \& Sales Executive – Hydrogel \& Agri Inputs

Designation

Junior Marketing \& Sales Executive

No. of Positions: 2 (Two)

Location

Noida, Uttar Pradesh

Department

Marketing \& Business Development

Industry Preference

Agri Inputs / Agriculture / Specialty Fertilizers / Crop Protection

Experience

2–3 Years of relevant experience

Qualification: Bachelor’s/Master’s Degree in Agriculture, Marketing, Sales, Business Administration, Agriculture Marketing, or a related field

Compensation

₹30,000 – ₹35,000 per month

Notice Period

Immediate joiners preferred / Maximum 30 days

Travel

Willingness to travel regularly across agricultural markets

Position Overview

We are looking for a Junior Marketing \& Sales Executive – Hydrogel \& Agri Inputs to support the marketing, sales and market development activities of our agricultural input portfolio, with a primary focus on Agricultural Hydrogel.

The candidate will be responsible for supporting product promotion, developing dealer and distributor relationships, conducting farmer meetings and product demonstrations, generating sales leads, supporting field trials and helping expand the market for Hydrogel products.

The ideal candidate should have 2–3 years of experience in Agri Input Sales/Marketing, preferably in fertilizers, specialty fertilizers, soil conditioners, pesticides, water-saving technologies or related agricultural products.

The candidate should be comfortable with field work, farmer interaction, dealer visits, product demonstrations and regular travel.

Key Responsibilities

Field Marketing \& Sales

• Support the marketing and sales activities for Hydrogel and other Agri Input products.
• Visit agricultural markets, dealers, distributors, retailers and farmers regularly.
• Generate sales leads through field visits, farmer meetings, dealer interactions and market mapping.
• Support the sales team in achieving monthly and quarterly sales targets.
• Develop relationships with farmers, dealers, distributors, retailers and agricultural influencers.
• Identify potential customers and channel partners in assigned territories.
• Follow up with prospective customers and convert qualified leads into business.
• Support repeat sales and strengthen existing customer relationships.

Hydrogel Product Promotion

• Develop a good working knowledge of Agricultural Hydrogel, its features, applications and approved product claims.
• Understand suitable crops, soil conditions and agricultural applications for Hydrogel.
• Explain the product's technical and commercial benefits to farmers, dealers and distributors in a simple and effective manner.
• Conduct product demonstrations and field-level awareness activities.
• Support product trials and demonstration plots.
• Collect farmer feedback and report product performance and market response to the management/technical team.
• Assist in developing awareness and acceptance of Hydrogel among farmers and channel partners.

Farmer Meetings \& Field Activities

Plan and execute regular field activities such as

• Farmer meetings and awareness programs.
• Hydrogel product demonstrations.
• Demonstration plots and field trials.
• Crop meetings and technical awareness programs.
• Dealer and distributor meetings.
• Retailer/sub-dealer visits.
• Field days and farmer interaction programs.
• Product promotional activities.
• Local agricultural events and exhibitions.
• Joint field activities with dealers/distributors and sales teams.

The candidate will be expected to ensure that field activities generate product awareness, leads, customer engagement and sales opportunities.

Dealer \& Distributor Development

• Identify potential dealers, distributors and retailers in assigned markets.
• Assist in developing and maintaining the company's channel network.
• Regularly visit existing dealers and distributors.
• Understand channel requirements and provide necessary product information and sales support.
• Support dealer meetings, product training and promotional activities.
• Monitor product movement and market demand.
• Encourage repeat orders and improve product visibility at the retail level.
• Maintain good relationships with channel partners.

Market Development

• Conduct regular market visits to identify new business opportunities.
• Map potential markets, crops, farmers and channel partners for Hydrogel.
• Identify areas where Hydrogel can provide relevant agricultural benefits.
• Gather information about local market demand, customer preferences and competitor activities.
• Report market opportunities and challenges to the reporting manager.
• Support expansion into new territories and agricultural markets.

Competitor \& Market Intelligence

• Monitor competing products, brands, pricing and promotional activities.
• Collect feedback from farmers, dealers and distributors regarding competing products.
• Track market trends and customer requirements.
• Report competitor activities and market developments to management.
• Identify potential opportunities for Hydrogel and other Agri Input products.

Marketing Campaigns \& Promotions

• Assist in planning and executing field-level marketing campaigns.
• Support preparation and distribution of product brochures, presentations and promotional materials.
• Assist in social media and digital marketing activities related to agricultural products where required.
• Coordinate promotional activities with dealers, distributors and the sales team.
• Support participation in agricultural exhibitions, trade fairs and farmer events.

Sales Reporting \& MIS

• Maintain daily/weekly records of market visits and customer interactions.
• Maintain lead and customer databases.
• Prepare regular reports on
• Dealer visits
• Farmer meetings
• Product demonstrations
• Leads generated
• Sales opportunities
• New de