Social Media Lead Generation Executive

Job Title

Social Media Lead Generation Executive

Job Description

We are looking for a proactive Social Media Lead Generation Executive who can identify business owners looking for digital marketing services, start meaningful conversations, and convert prospects into qualified leads.

You will use social media platforms, online communities, and requirement-based searches to find businesses that need services such as SEO, Google Ads, Meta Ads, social media management, and website development.

Success in this role is measured by the quality of conversations and qualified leads generated—not simply the number of messages sent.

What You’ll Do

Direct Social Media Outreach

Identify and connect with relevant business owners on LinkedIn, Instagram, and Facebook.

Send personalized messages based on each prospect’s business, needs, and online presence.

Engage with prospects’ posts before reaching out to build familiarity and trust.

Share short, personalized audits highlighting opportunities to improve their social media presence, advertising campaigns, or digital marketing performance.

Find Active Requirements and Business Opportunities

Search LinkedIn, Facebook groups, X, and Reddit for posts from businesses looking for digital marketing agencies or marketing services.

Respond promptly and professionally to relevant requirement posts.

Set up saved searches, keyword alerts, and social listening tools to identify new opportunities.

Identify companies hiring for marketing roles and explore whether they may benefit from outsourcing their marketing to an agency.

Find business owners experiencing poor marketing results or dissatisfaction with their current agency and initiate relevant conversations.

Track new business launches, store openings, funding announcements, and rebranding activities to identify potential clients.

Community Engagement and Inbound Lead Generation

Answer digital marketing questions in Facebook groups, LinkedIn communities, Reddit, and Quora with helpful, informative responses.

Participate in local business-owner and industry-specific communities to build credibility and relationships.

Publish short digital marketing tips, campaign insights, and case studies on LinkedIn to attract inbound enquiries.

Build genuine relationships with potential clients without relying on spammy or generic promotional messages.

Referral Partnerships and Lead Management

Identify and develop referral partnerships with web developers, graphic designers, consultants, and other professionals who serve similar clients.

Record prospect details, conversations, follow-ups, and lead status in a CRM or Google Sheets.

Follow up consistently with interested prospects and nurture conversations into business opportunities.

Qualify leads based on their requirements, business needs, and potential fit for the agency.

Coordinate with the sales team and hand over qualified leads with relevant conversation history.

Prepare weekly reports highlighting lead quality, conversion potential, platform performance, and the most effective outreach methods.

Tools and Platforms

LinkedIn and LinkedIn Sales Navigator

Instagram and Facebook

Facebook groups and LinkedIn communities

X (Twitter), Reddit, and Quora

Keyword alerts and social listening tools

CRM platforms and Google Sheets

Canva and AI-powered writing tools

Who Can Apply

Candidates with an interest in social media outreach, lead generation, business development, or digital marketing.

Individuals who can identify potential clients and communicate with business owners professionally.

Candidates who understand how to personalize outreach and build genuine business relationships.

Applicants who are organized, proactive, consistent with follow-ups, and comfortable working toward lead-generation targets.

Required Skills

Strong written communication and conversational skills.

Ability to research businesses, identify decision-makers, and understand potential client requirements.

Knowledge of LinkedIn, Instagram, Facebook, and online business communities.

Understanding of lead generation, prospect qualification, and follow-up processes.

Ability to write personalized outreach messages and engage prospects naturally.

Basic knowledge of digital marketing services such as SEO, Google Ads, Meta Ads, social media management, and website development.

Good record-keeping and reporting skills using a CRM or Google Sheets.

A quality-focused approach to lead generation, with an emphasis on relevant prospects and meaningful conversations.

Pay

₹15,000.00 - ₹30,000.00 per month

Benefits

Cell phone reimbursement

Health insurance

Provident Fund

Ability to commute/relocate

Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location

In person