Field Marketing Executive

ZUARI CEMENT LIMITED JOB DESCRIPTION • TECHNICAL REPRESENTATIVE (OFF-ROLL) Role Overview As a Technical Representative, you will be the face of Zuari Cement on the ground. This is a high- energy, field-intensive sales role where your primary goal is to build strong relationships with key construction influencers, deliver technical product demonstrations, and drive brand conversion at the grassroots level. Experience: 0 to 2 Years (Freshers with strong grit and hunger to learn are welcome) Location: Telangana, Andhra Pradesh, Karnataka, Tamil Nadu and Maharashtra Department: Customer Services Employment Type: Off-Roll (High growth potential to transition on-roll based on performance) 📋KEY RESPONSIBILITIES On-Ground Hustle & Market Penetration • Daily Field Visits: Travel extensively within your assigned geography to map out and visit active construction sites, individual home builders (IHBs), and commercial projects. • Influencer Engagement: Meet and build solid, trust-based relationships with key market influencers, including Masons, Contractors, Civil Engineers, and Builders. Technical Pitching & Brand Conversion • Product Briefing: Educate contractors and engineers on the technical superiorities of Zuari Cement (e.g., strength, setting time, durability, and grade-specific advantages). • Competitor Conversion: Actively identify sites using competitor cement brands, pitch Zuari's value proposition, and convince them to switch. • On-Site Demos: Conduct simple, practical on-site product demonstrations to showcase cement quality and mix properties to masons. Reporting & Target Achievement • Volume Targets: Deliver on monthly and quarterly volume targets and brand conversion goals for your territory. • Mobile Reporting: Maintain daily discipline by submitting visit logs, influencer meeting details, and competitor pricing feedback via the company’s mobile tracking app. 🎓 ELIGIBILITY CRITERIA Educational Background: • Diploma (Civil) • B. Tech / B.E. (Civil). • Age Profile: 18–28 years preferred. • Travel Readiness: Must have 100% willingness to travel within the assigned local geography daily. • Mandatory Assets: Must own a working Two-Wheeler (Bike/Scooter) and a Smartphone. • Skills Required: Strong communication skills, local language proficiency, and excellent area mapping/local route knowledge. 💰COMPENSATION & PERKS • Fixed Salary: ₹20,000 Net In-Hand per month. • Performance Incentives: Up to ₹16,000+ per month (Linked directly to your target achievement). • Travel allowance will be as per Domestic Travel policy (Upto 3000/- Per month) will be oriented during Induction program. • Uncapped Upside: Additional quarterly regional level recognition for top performers who exceed 120% of targets. • Statutory Benefits: PF (Provident Fund) + ESIC (Medical Insurance) coverage included from Month 1. • Career Growth: Formal, structured training provided on sales techniques and cement technology. Performance evaluations happen every 6 months with fast-track routes to On-Roll corporate positions for consistent high performers.