Senior Manager – Sales & Marketing (City Lead)

Function

Sales & Marketing

Location

Coimbatore

Reporting To

Head – Sales & Marketing

Compensation

₹14.00 LPA – ₹15.00 LPA

Role Purpose

To lead and direct the regional sales team (Area Sales Managers) in Coimbatore, establishing it as the organization's benchmark urban market. The role is responsible for driving revenue growth, market share expansion, BTL marketing activations, and modern retail channel penetration for Fresh and Value-Added Dairy Products.

Key Responsibilities

ASM & Team Leadership

Direct, coach, and manage Area Sales Managers (ASMs) and field sales teams across the Coimbatore territory.

Set clear performance metrics, targets, and execution standards for ASMs.

Drive field execution discipline, route compliance, and team productivity.

BTL & Trade Marketing Execution

Plan and execute localized Below-The-Line (BTL) marketing initiatives, trade promotions, and shopper marketing campaigns.

Lead ambient and localized activation programs, including apartment tie-ups, consumer sampling, and product demonstrations.

Maximize in-store merchandising, planogram compliance, and retail visibility across high-volume touchpoints.

Dairy Market & Channel Development

Expand distribution coverage across traditional trade, Stand-Alone Supermarkets (SASM), Modern Trade, and urban retail formats.

Drive cold chain and distributor efficiency to maintain product freshness and availability across Fresh and Value-Added Dairy categories.

Optimize product mix to increase the contribution of high-margin Value-Added Dairy items.

Business & Commercial Management

Own the P&L and annual business target for the Coimbatore market.

Build strategic relationships with key distributors, retail chains, and institutional accounts.

Monitor competitive activity, market share trends, and pricing dynamics to provide actionable market intelligence.

Candidate Profile

Education

MBA / PGDM in Sales & Marketing from a recognized institution.

Industry Experience

Mandatory experience in the Dairy Industry (Fresh Milk, Value-Added Dairy Products, Chilled Foods).

Work Experience: 8–14 years of progressive sales, channel development, and BTL trade marketing experience, with proven success leading ASMs.

Key Skills: People Leadership (ASM management), BTL Marketing & Activations, Distributor Management, Modern Trade & Urban Channel Strategy, Cold Chain Logistics awareness.

Pay

₹1,400,000.00 - ₹1,500,000.00 per year

Work Location

In person