Digital Marketing Executive

Key Responsibilities Plan, launch, manage, and scale Facebook & Instagram sales campaigns . Create campaign strategies focused primarily on online sales and revenue growth . Manage Meta campaign structures including Sales, Advantage+ Sales Campaigns, Retargeting and Prospecting . Identify profitable audiences, products, creatives, and campaigns. Scale winning campaigns while maintaining target ROAS and CPA . Monitor daily ad spend, sales, revenue, ROAS, CPA, CPM, CTR, CPC, and conversion rates. Reduce Customer Acquisition Cost (CAC) and improve profitability. Build effective retargeting strategies for website visitors, Add to Cart, Initiate Checkout, and existing customers. Test different audiences, creatives, ad copies, offers, and landing pages. Work closely with designers and video editors to develop high-converting ad creatives . Analyze competitors and their advertising strategies. Monitor the complete customer journey from Ad → Landing Page → Checkout → Purchase . Identify problems causing low conversion rates or high CPA. Manage and troubleshoot Meta Pixel, Conversions API (CAPI), Events Manager, and conversion tracking . Ensure accurate Purchase, Add to Cart, Initiate Checkout, and other event tracking. Prepare daily/weekly performance reports and clearly explain campaign profitability. Develop strategies for increasing monthly sales while maintaining sustainable advertising costs.