Digital Marketing Specialist

We are looking for a creative and motivated Digital Marketing Executive to join our team. The candidate will be responsible for promoting the company and its products or services through digital channels, creating engaging content, and supporting online marketing activities.

Key Responsibilities

Application Market Positioning: Develop effective strategies to position the application in the target market and establish a strong brand identity.

User Acquisition

Plan and execute strategies to attract new users, increase app downloads, and drive registrations.

Performance Marketing

Manage Google Ads, Meta Ads, and other digital advertising campaigns to maximize reach and conversions within budget.

App Store Optimization (ASO): Improve app visibility and rankings on the Google Play Store and Apple App Store to increase organic downloads.

Competitor & Market Research

Analyse competitors, identify market opportunities, and implement strategies to differentiate the application.

Growth Marketing: Develop innovative campaigns, referral programmes, influencer partnerships, and promotional activities to accelerate app growth.

Social Media & Content Strategy: Plan and execute engaging content, reels, videos, and campaigns to build brand awareness and attract the target audience.

User Engagement & Retention

Develop strategies to improve user activation, engagement, retention, and long-term application usage.

Marketing Analytics & Optimization: Monitor app downloads, acquisition costs, conversion rates, and campaign performance to improve results through data-driven decisions.

Marketing Strategy & Execution: Create and execute short-term and long-term marketing plans with measurable targets for brand awareness, user growth, and market expansion.

Required Skills

Strong strategic thinking and the ability to develop effective strategies to position and grow the application across social media and digital platforms.

Ability to create innovative marketing strategies to increase app downloads, user registrations, and brand awareness.

Good knowledge of social media marketing, including Instagram, Facebook, YouTube, and other relevant platforms.

Basic understanding of digital marketing, SEO, ASO, and online advertising.

Ability to identify target audiences, analyse competitors, and develop strategies to reach potential users.

Creative thinking to develop engaging campaigns, promotional ideas, and viral marketing strategies.

Good communication, content-writing, and campaign-planning skills.

Basic analytical skills to measure marketing performance and identify growth opportunities.

Ability to plan, execute, and improve marketing strategies independently and as part of a team.

Willingness to learn new marketing tools, trends, and techniques to achieve application growth.

Pay

₹20,000.00 - ₹30,000.00 per month

Work Location

In person