Associate General Manager-Referral Sales

Key Responsibility Areas

• Develop and execute strategic referral sales and marketing plans to achieve business and revenue objectives.
• Build and maintain strong relationships with doctors, clinics, hospitals, corporates, and referral partners.
• Drive patient referrals and strengthen the hospital’s referral network across key markets.
• Identify new business opportunities and develop strategic partnerships to enhance patient acquisition.
• Lead and mentor the referral sales and marketing team to achieve assigned targets.
• Monitor referral trends, market potential, competitor activities, and emerging healthcare opportunities.
• Plan and execute doctor engagement programs, CME activities, health camps, and outreach initiatives.
• Develop effective strategies to increase specialty-wise and service-wise patient volumes.
• Coordinate with clinical and operational teams to ensure a seamless referral and patient experience.
• Maintain regular engagement with key referral sources and ensure high-quality relationship management.
• Track sales performance, referral conversion, revenue, and other key business development metrics.
• Prepare MIS reports and provide regular business performance updates to senior management.
• Ensure effective implementation of hospital branding, marketing campaigns, and promotional activities.
• Drive corporate tie-ups, institutional relationships, and community outreach initiatives to expand the business.
• Ensure achievement of revenue targets while maintaining strong professional and ethical standards.

Pay

₹1,000,000.00 - ₹1,500,000.00 per year

Work Location

In person