Sales Consultant

MALE & FEMALE CANDIDATES CAN APPLY.

Job Description – Sales Consultant

Honda BigWing Premium Motorcycle Showroom

Job Title

Sales Consultant (DSE)

Department

Sales

Industry

Automobile – Premium Motorcycle

Location

Kalamassery

Reporting To

Sales Manager / Team Leader

Job Summary

The Sales Consultant is responsible for generating sales, acquiring new customers, explaining Honda BigWing motorcycle products, conducting test rides, converting enquiries into bookings, and ensuring a smooth vehicle delivery experience. The role requires excellent customer handling, product knowledge, follow-up skills, and a target-oriented approach.

Key Duties and Responsibilities

A. Customer Handling and Acquisition

Welcome showroom customers and understand their motorcycle requirements.

Handle walk-in customers, telephone enquiries, digital leads, and referrals.

Identify customer needs, preferences, budget, and intended usage.

Build strong customer relationships and maintain professional communication.

Generate new leads through field activities, references, and local marketing.

B. Product Presentation and Test Rides

Explain Honda BigWing motorcycle models, features, specifications, pricing, and benefits.

Demonstrate vehicle features, comfort, styling, performance, and technology.

Arrange and conduct test rides according to showroom procedures and safety requirements.

Compare suitable models and recommend the right motorcycle based on customer needs.

Explain available accessories, finance options, insurance, and extended warranty.

C. Sales Conversion and Booking

Convert enquiries into confirmed bookings through effective sales techniques.

Explain on-road pricing, offers, payment procedures, and delivery timelines.

Collect booking amounts and complete the required booking documentation.

Coordinate with the Sales Manager for discounts, approvals, and special customer requirements.

Achieve assigned monthly sales, booking, and retail targets.

D. Documentation and Retail Billing

Collect and verify customer KYC documents and other required details.

Upload customer documents and sales details into the designated dealership system.

Initiate insurance requests and vehicle registration requests as applicable.

Coordinate retail billing and ensure billing details are accurate.

Explain insurance, registration, and extended warranty procedures to customers.

Ensure all documentation is completed as per dealership and statutory requirements.

E. Customer Follow-up and Coordination

Follow up with prospective customers regularly until booking or closure.

Update lead status and maintain accurate enquiry records in the CRM or designated system.

Keep customers informed about booking confirmation, billing, registration, insurance, and delivery status.

Coordinate with the Registration Executive, Insurance Team, Accounts Team, and Delivery Coordinator.

Escalate delays or customer concerns to the Sales Manager.

F. Vehicle Delivery and Customer Satisfaction

Coordinate with the Delivery Coordinator to ensure timely vehicle delivery.

Ensure the customer understands the motorcycle's basic features, controls, and maintenance requirements.

Verify that the necessary documents, accessories, and delivery formalities are completed.

Maintain a professional delivery experience that meets Honda BigWing standards.

Collect customer feedback and encourage referrals and repeat business.

G. Reporting and Target Achievement

Submit daily sales activity and follow-up reports to the reporting manager.

Maintain updated records of enquiries, test rides, bookings, cancellations, and retail sales.

Participate in sales meetings, product training, and promotional activities.

Monitor pending leads and take appropriate action to improve conversion rates.

Achieve assigned monthly targets for retail sales, accessories, insurance, and extended warranty, as applicable.

Qualifications and Skills

Minimum qualification

Plus Two / Any Degree.

Good communication skills in Malayalam and English.

Basic computer knowledge and familiarity with CRM or dealership software.

Strong customer-handling, negotiation, and sales-conversion skills.

Good product presentation and follow-up abilities.

Target-oriented, self-motivated, and willing to learn.

Valid two-wheeler driving licence and riding confidence preferred.

Previous experience in automobile sales or premium motorcycle sales will be an advantage.

Key Performance Indicators (KPIs)

Monthly retail sales achievement.

Lead-to-booking and booking-to-retail conversion rates.

Number of customer enquiries handled and test rides conducted.

Lead follow-up effectiveness and CRM data accuracy.

Accessories, insurance, and extended warranty performance, where applicable.

Documentation accuracy and timely completion of billing and registration requests.

Customer satisfaction, referrals, and repeat business.

Expected Professional Standards

Maintain punctuality, professional grooming, and showroom discipline.

Follow Honda BigWing customer service standards.

Provide accurate information and avoid making unauthorized commitments.

Maintain confidentiality of customer information.

Work collaboratively with the Sales, Service, Accounts, Insurance, Registration, and Delivery teams.

Overall Objective: To maximize motorcycle sales, deliver an exceptional premium customer experience, and contribute to the overall business growth of the Honda BigWing showroom.

Pay

₹12,000.00 - ₹15,000.00 per month

Benefits

Provident Fund

Work Location

In person