Area Sales Manager

Job Description – Area Sales Manager (FMCG) – Delhi NCR

Position

Area Sales Manager (ASM)

Location

Delhi NCR

Department

Sales & Marketing

Reporting To

Zonal Sales Manager

Job Summary

The Area Sales Manager will be responsible for driving sales growth, expanding market coverage, managing distributors, and ensuring the achievement of sales targets across the Delhi NCR region. The role requires strong leadership, market development, team management, and channel sales expertise in the FMCG sector.

Key Responsibilities

Sales & Business Development

Achieve monthly, quarterly, and annual sales targets for the assigned territory.

Develop and implement effective sales strategies to increase market share.

Identify new business opportunities and expand distribution networks.

Ensure product availability and visibility across all retail channels.

Drive secondary sales through distributors and retail outlets.

Distributor Management

Appoint, develop, and manage distributors within the assigned territory.

Monitor distributor performance, inventory levels, and sales growth.

Ensure timely collection of payments and outstanding dues.

Resolve distributor-related operational and commercial issues.

Market Expansion

Increase market penetration in General Trade and Wholesale channels.

Identify new retail outlets and key accounts for business development.

Conduct market surveys to analyze competitor activities and pricing strategies.

Implement promotional and trade marketing activities effectively.

Team Management

Lead, train, and motivate Sales Officers, Territory Sales Officers, and Sales Representatives.

Conduct regular field visits and joint market working.

Monitor team performance and provide coaching for improvement.

Ensure adherence to company sales processes and policies.

Retail Execution

Ensure proper product placement, merchandising, and visibility at retail outlets.

Monitor stock availability and minimize out-of-stock situations.

Execute promotional campaigns and product launches effectively.

Maintain strong relationships with retailers and key customers.

Reporting & Analysis

Prepare and submit daily, weekly, and monthly sales reports.

Analyze sales trends, market data, and business performance.

Track competitor activities and recommend corrective actions.

Maintain accurate sales forecasts and territory planning.

Required Qualifications

Bachelor's Degree in Business Administration, Marketing, Commerce, or related field.

MBA in Sales & Marketing preferred.

Experience

5–10 years of FMCG sales experience.

Minimum 2–4 years of experience as an Area Sales Manager or equivalent role.

Strong knowledge of Delhi NCR FMCG market and distribution channels.

Required Skills

Sales Planning & Forecasting

Distributor Management

Channel Sales Management

Team Leadership

Negotiation & Relationship Management

Market Analysis

Retail Sales Execution

Communication & Presentation Skills

MS Excel & Sales Reporting

Key Performance Indicators (KPIs)

Achievement of Sales Targets

Market Share Growth

Distributor Productivity

Outlet Coverage & Expansion

Secondary Sales Growth

Collection Efficiency

Team Performance & Productivity

Product Visibility and Availability

Preferred Industry

FMCG Food & Beverage

Packaged Foods

Personal Care Products

Consumer Goods

Salary Range

As per industry standards and candidate experience.

Travel Requirement

Extensive travel across Delhi NCR and nearby markets.

Contact Number - 9599379848

Pay

₹30,000.00 - ₹60,000.00 per month

Work Location

In person