Sales Coordinator (FMCG- General Trade)

Role Summary

Single point of contact for sales operations. Keeps distributor orders, stock, schemes, reporting, and the SFA system running accurately and on time.

Key Responsibilities

Process distributor orders, track order status, and ensure timely delivery

Validate orders against schemes, pricing, and credit norms before dispatch

Coordinate with warehouse and logistics for stock availability and allocation to distributors

Administer the SFA platform (users, master data, beats/routes), monitor issues, and train field staff

Prepare daily, weekly, and monthly sales reports; track performance vs. targets and flag gaps

Coordinate schemes and price updates and make sure they reflect in the system on time

Track distributor payments and outstanding dues; support accounts with billing, claims, and reconciliation

Maintain distributor database, documentation, and compliance

Track deep freezer allocation and servicing across outlets

Handle distributor and field team queries and resolve issues

Qualifications

Graduate in any discipline (B.Com / BBA / MBA-Marketing preferred)

5+ years in sales coordination, sales operations, or MIS in a distributor or similar environment; FMCG/food/dairy/frozen preferred

Hands-on SFA/DMS experience preferred (Bizom, FieldAssist, SalesDiary, Botree, etc.)

Strong Excel (pivots, lookups); Power BI is a plus

Good communication, coordination, and attention to detail

Ownership mindset and deadline discipline

Pay

₹30,000.00 - ₹60,000.00 per month

Application Question(s)

Please mention your Notice/ Joining period?

Work Location

In person