Business Devlopment Manager
Corporate \& Channel Partner Business Development
- Company
- KT Automation Pvt. Ltd.
- Location
- Vadodara, Gujarat
- Business
- Safety, Security \& Automation Solutions
- Experience
- Since 1995 \| 4,800+ Products \& Solutions
Position Objective
We are looking for an energetic and result-oriented Business Development Manager – Corporate \& Channel Partners to develop new business from
- Large \& mid-sized corporates
- Industries \& manufacturing units
- Builders \& developers
- Educational institutions
- Hotels \& resorts
- Infrastructure projects
- Government / PSU opportunities
- System integrators, dealers, distributors and other channel partners
The candidate will be responsible for creating new customers, developing existing accounts and building a productive channel-partner network across India.
The key objective is to convert KT Automation’s extensive range of Safety, Security \& Automation products and solutions into recurring business opportunities.
Key Responsibilities
A. Corporate Business Development
- Identify and develop new corporate accounts.
Meet decision-makers such as
- Purchase Heads
- Administration Heads
- Facility Heads
- Security Heads
- EHS / Safety Heads
- IT Heads
- Project Heads
- Engineering Heads
- Understand customer requirements and recommend suitable solutions.
- Present multiple solutions rather than selling only individual products.
- Arrange product demonstrations, presentations and technical meetings.
- Develop multi-location corporate opportunities.
- Generate enquiries, quotations, negotiations and purchase orders.
- Develop long-term relationships with corporate customers.
- Identify opportunities for AMC/CAMC, upgrades, replacements and additional solutions.
- Maintain regular follow-up until order closure and payment realization.
Channel Partner Development
The candidate will be responsible for developing and activating
- Dealers
- Distributors
- System Integrators
- Security agencies
- Electrical contractors
- CCTV dealers
- Automation companies
- Safety product dealers
- IT/networking companies
- Facility management companies
- Project consultants
Channel Partner Activities
- Identify potential partners city-wise and segment-wise.
- Approach and onboard new channel partners.
- Explain KT Automation’s product range and commercial benefits.
- Provide product catalogues, price lists and sales material.
- Conduct online/offline product training.
- Generate enquiries through partners.
- Support partners in preparing quotations and technical proposals.
- Help partners close their first order quickly.
- Develop repeat business from active partners.
- Track inactive partners and reactivate them.
- Develop exclusive/local market opportunities wherever appropriate.
- Build a strong pipeline of channel-generated business.
- “One Customer – Multiple Solutions” Approach
The BDM should not work only as a product salesperson.
The candidate must identify multiple requirements of the same customer and introduce relevant solutions.
For example
Corporate customer →
CCTV + Access Control + Attendance + Visitor Management + Boom Barrier + Flap Barrier + Metal Detector + Panic Button + LED Display + PA System + Safety Products + PPE + Traffic Safety + Digital Key Management + Automation + AMC/CAMC
The objective is to increase
Customer Value × Number of Solutions × Repeat Business
Lead Generation
The candidate will be responsible for generating business independently through
- Cold calling
- Corporate visits
- Channel partner references
- Email campaigns
- WhatsApp business communication
- Existing customer references
- Exhibitions
- Seminars
- Vendor registration
- Tender opportunities
- Online enquiries
- Industry databases
- Consultants and architects
- Project tracking
- Cross-selling to existing customers
Corporate Account Development
For every major corporate account, the candidate should create an Account Development Plan covering
Customer → Locations → Departments → Decision Makers → Existing Products → Potential Products → Current Projects → Future Projects → AMC → Replacement Opportunities
The objective is to convert a single customer into a long-term multi-solution account.
Channel Partner Performance Management
The BDM should maintain a monthly channel-partner dashboard
\|Parameter \|Target \|
\|----------------------------\|--------------\|
\|New partners contacted \|Monthly target\|
\|New partners onboarded \|Monthly target\|
\|Partners activated \|Monthly target\|
\|Enquiries generated \|Monthly target\|
\|Quotations generated \|Monthly target\|
\|Orders received \|Monthly target\|
\|Sales value \|Monthly target\|
\|Repeat orders \|Monthly target\|
\|Dormant partners reactivated\|Monthly target\|
Partners should be classified as
A – Active \& High Potential
B – Active \& Developing
C – Low Activity
D – Dormant / To Be Reactivated
Sales Pipeline Management
The BDM must maintain a continuously updated pipeline
Lead → Contacted → Meeting → Requirement → Presentation/Demo → Enquiry → Quotation → Negotiation → PO → Dispatch → Payment → Repeat Business
Every opportunity should have
- Customer name
- Contact person
- Requirement
- Estimated value
- Probability
- Expected order date
- Competitor
- Next action
- Responsible person
- Status
Cross-Selling \& Upselling
A major responsibility will be to increase business from existing customers and channel partners.
Examples
Existing CCTV customer → Access Control + Attendance + Visitor Management + Perimeter Security
Existing Builder → Boom Barrier + Access Control + CCTV + Intercom + Parking + Digital Signage + Safety + Automation
Existing Industrial Customer → PPE + Safety + Security + Traffic Management + Surveillance + Access + Automation + AMC
Coordination With Internal Teams
The BDM will coordinate with
- S
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